Bem212 Study guides, Study notes & Summaries

BEM212 notes for the exam, these notes are made using the textbook, lecture slides and notes taken in class. Notes are also made according to the learning outcomes. Chapter 2, 3, 6, 7, 8, 9, 11, and 14 is summarised.

BEM212 CHAPTER 1 NOTES. THESE NOTES ARE MADE USING LECTURE SLIDES, NOTES FROM CLASS AND THE FOLLOWING TEXTBOOK: CONSUMER BEHAVIOUR - SOUTH AFRICAN PSYCHOLOGY AND MARKETING APPLICATIONS - 2nd EDITION.

BEM212 CHAPTER 4 NOTES. THESE NOTES ARE MADE USING LECTURE SLIDES, NOTES FROM CLASS AND THE FOLLOWING TEXTBOOK: CONSUMER BEHAVIOUR - SOUTH AFRICAN PSYCHOLOGY AND MARKETING APPLICATIONS - 2nd EDITION.

This document summarises Chapter 5 of BEM212 Personality. It explains the relationship between a personality and a behaviour of a consumer as well as the effect of culture namely African and Western.

This document includes a summary of the consumer decision and the processes behind them.

Notes for the whole semester, includes chapters 1, 2, 4, 5, 7, 8, 9, 10, 11, 14, 15

This is a detailed exam pack summary of each chapter covered for BEM 212 for semester 1

BEM212 CHAPTER 2 NOTES. THESE NOTES ARE MADE USING LECTURE SLIDES, NOTES FROM CLASS AND THE FOLLOWING TEXTBOOK: CONSUMER BEHAVIOUR - SOUTH AFRICAN PSYCHOLOGY AND MARKETING APPLICATIONS - 2nd EDITION.

BEM212 CHAPTER 3 NOTES. THESE NOTES ARE MADE USING LECTURE SLIDES, NOTES FROM CLASS AND THE FOLLOWING TEXTBOOK: CONSUMER BEHAVIOUR - SOUTH AFRICAN PSYCHOLOGY AND MARKETING APPLICATIONS - 2nd EDITION.