Summary
Summary BEM 212 CHAPTER 4 NOTES - CONSUMER PERCEPTIONS
- Institution
- University Of Pretoria (UP)
- Book
- Consumer Behaviour
BEM212 CHAPTER 4 NOTES. THESE NOTES ARE MADE USING LECTURE SLIDES, NOTES FROM CLASS AND THE FOLLOWING TEXTBOOK: CONSUMER BEHAVIOUR - SOUTH AFRICAN PSYCHOLOGY AND MARKETING APPLICATIONS - 2nd EDITION.
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