Bem212 Study guides, Study notes & Summaries

-Defines Motivation - Explains theories of motivation -factors that influence customer motivation - motivational conflicts and the effects on retailers and consumer behaviour.

This document defines Consumer attitudes and the role they have when it comes to consumer behavior and spending habits.

Summary of Chapter 9: Family and Household influences. The main functions of a family are defined, and the changes in household structures are discussed. The family or household decision-making process and influences are described. The effect of marriage on a household is defined and the reasoning behind headship and smaller family is discussed. Children and Family Decision Making and factors influencing decisions, conflict of household decisions. the family cycle and strategic marketing Applic...

Chapter 12 of consumer behaviour is about the marketing mix mainly focusing on the promotion aspect.

Chapter 9 focuses on Family and households influences on consumer behaviour

Chapter 10 lecture notes focuses on Situational Influences on Consumer Behaviour

Textbook annotated on lecture slides and NB placed near important sections discussed in lectures.

Textbook annotated on lecture slides with NB noted by important sections discussed in lectures

Textbook annotated on lecture slides, with NB noted by most important sections discussed in class.