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BEM212

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Last updated
11-05-2022

BEM212 2022 study notes

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5

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Elrie Botha, Gift Donga, Danie du Toit, Lené Ehlers, Tania Maree, Virimai Mugobo, Richard Shambare Consumer Behaviour
  • 2019
  • 9780190412425
  • Unknown

Subjects

  • Family and household influences on consumer behaviour
  • Family
  • Household
  • Marriage
  • Non family
  • Nuclear family
  • Extended family
  • Socialization of memebers
  • Direct socialisation
  • Indirect socialization
  • Function
  • Consumer
  • Behvaiour
  • Behaviour
  • Behavior
  • Howard and seth
  • Perspectives
  • Decision making
  • Simple vs complex
  • Process of decision making
  • Transformation process
  • Evolution of marketing concept
  • Personality
  • African
  • Western
  • Big 5
  • Infleunces
  • Influences
  • Ubuntu
  • Bem
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