Sheyy01

P3: describe how a selected organisation uses marketing research to contribute to the development of its marketing plans M2: explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans

P5: explain how and why groups of customers are targeted for selected products

P6: develop a coherent marketing mix for a new product or service. M3: develop a coherent marketing mix that is targeted at a defined group of potential customers.

D1: evaluate the effectiveness of the use of techniques in marketing products in one organisation

P4: use marketing research for marketing planning

P5: interpret the contents of a trading and profit and loss account and balance sheet for a selected company

D2: evaluate the adequacy of accounting ratios as a means of monitoring the state of the business in a selected organisation, using examples.

D1: evaluate how managing resources and controlling budget costs can improve the performance of a business D3: evaluate the problems they have identified from unmonitored costs and budgets.

M3: interpret the contents of a trading and profit and loss account and balance sheet for a selected company explaining how accounting ratios can be used to monitor the financial performance of the organization.

M4: analyse the reasons why costs need to be controlled to budget.

P3: describe the main physical and technological resources required in the operation of a selected organisation.

P6: illustrate the use of budgets as a means of exercising financial control of a selected company

D2: evaluate how future changes in economic political, legal and social factors, may impact on the strategy of a specified organization.

P6: describe how political, legal and social factors are impacting upon the business activities of the selected organisations and their stakeholders. M3: analyse how political, legal and social factors have impacted on the two contrasting organisations.

P5: describe the influence of two contrasting economic environments on business activities within a selected organisation. M2: compare the challenges to selected business activities within a selected organisation, in two different economic environments

P1: describe the type of business, purpose and ownership of two contrasting businesses. P2: describe the different stakeholders who influence the purpose of two contrasting businesses. P3: describe how two businesses are organised. P4: explain how their style of organisation helps them to fulfil their purposes. M1: explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations. D1:evaluate the influence different stakeholde...

M1 analyse how a selected website has been designed to meet the requirements of its target audience D1 evaluate the extent to which the design of a selected website helps the originating organisation to meet its objectives

P1 describe how three contrasting organisations use their websites for business purposes P2 explain the usability features of the websites of three contrasting organisations P3 describe how the websites of three organisations have been designed to appeal visually to their users

P5 draw up plans to assess the design of a website aimed at meeting a specified purpose P6 draw up a plan for the launch of a website for a specified organisation. M2 assess how own website design contributes to fulfilling the organisation’s purpose through meeting the requirements of the target audience M3 explain the appropriateness of the plan for the launch of a website for a specified organisation D2 make justified recommendations for how a website design and launch plan could be impr...

M1 explain methods used to identify the target market for the proposed business