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Unit 13: Recruitment and Selection - M2, D2

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M2 analyse your contribution to the selection process in a given situation. D2 evaluate your experience of planning and participating in the recruitment and selection process.

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  • Essay
  •  • 3 pages • 
  • by Sheyy01 • 
  • uploaded  2021
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Unit 13: Recruitment and Selection - P2

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P2 explain the impact of the legal and regulatory framework on recruitment and selection activities

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  • by Sheyy01 • 
  • uploaded  2021
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Unit 13: Recruitment and Selection - P3

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P3 prepare the documents used in selection and recruitment activities

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Unit 9: Creative Product Promotion - M3, D1

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M3 provide a rationale for a promotional campaign. D1 evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives for the selected organisation

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  •  • 6 pages • 
  • by Sheyy01 • 
  • uploaded  2021
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Unit 9: Creative Product Promotion - P2

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P2 explain the role of promotion within the marketing mix for a selected product/service

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Unit 9: Creative Product Promotion - P3, M2

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P3 explain the role of advertising agencies in the development of a successful promotional campaign M2 explain the advantages and disadvantages of using professional agencies in ensuring promotional success

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Unit 9: Creative Product Promotion- P4, D2

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P4 explain the reasons behind the choice of media in a successful promotional campaign D2 evaluate an existing, national marketing campaign.

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  •  • 7 pages • 
  • by Sheyy01 • 
  • uploaded  2021
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Unit 9: Creative Product Promotion - P5

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P5 design a promotional campaign for a given product/ service to meet the needs of a campaign/creative brief.

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Unit 10: Market Research - D1

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D1 evaluate the market research method used by a selected organisation

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Unit 10: Market Research - P1. P2, M1

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P1 describe types of market research P2 explain how different market research methods have been used to make a marketing decision within a selected situation or business M1 explain, with examples, how different market research methods are appropriate to assist different marketing situations

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Unit 10: Market Research- P3, M2

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P3 plan market research for a selected product/service using appropriate methods of data collection M2 explain the reasons for choosing the particular method of data collection for a selected product/service

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Unit 10: Market Research- P5, M3

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P5 interpret findings from the research presenting them clearly in an appropriate format. M3 analyse the research findings and make recommendations on how marketing strategies could be adapted or implemented.

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Unit 4: Business Communcation - M1

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M1: analyse different types of business information and their sources

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Unit 4: Business Communication- P1

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P1: explain different types of business information, their sources and purposes

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Unit 4: Business Communication- P4

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P4: evaluate the external corporate communications of an existing product or service

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Unit 4: Business Communication- P5

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P5: explain the legal and ethical issues in relation to the use of business information

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Unit 4: Business Communication- P6, M2

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P6: explain the operational issues in relation to the use of business information M2: analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples.

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Unit 4: Business Communication- P7

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P7: outline electronic and non-electronic methods for communicating business information, using examples for different types of audience.

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Unit 3: Introduction to Marketing- P2

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P2: describe the limitations and constraints of marketing

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Unit 3: Introduction to Marketing- D2

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D2: make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans

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