Where preparation meets precision

Twin Oaks uses ________ to communicate to customers the value of the brands it represents because it believes it to be the most important type of marketing. - correct answer word of mouth ________ is changing the way marketers at Twin Oaks communicate value to customers in that it allows them to better connect with its brands and other consumers. - correct answer Social media Usually the first "P" considered, this element of the marketing mix is a specific combination of goods, servi...

Firms that compete with products designed around similar characteristics or features - correct answer Direct Competitors Competing firms that may be overlooked entirely because they do not sell the same category of product - correct answer Indirect Competitors For McDonald's, the following companies: Burger King, Wendy's, Sonic Drive-In, In-N-Out Burger - correct answer Direct Competitors All the products you might buy when you are considering your purchasing options for a parti...

Josh Adams runs a large cattle farm in Texas. In order to take advantage of higher prices for beef in Europe, as compared to the United States, Josh has started selling cattle overseas by using an agent wholesaler who specializes in finding European customers for U.S. firms. He ships the cattle to Europe by water transport. Josh is engaged in - correct answer exporting. Which of the following is a function that an intermediary is likely to provide for customers? - correct answer All these...

Which of the following is best defined as a product's ability to satisfy a customer's needs or requirements? - correct answer Quality The scientific method is important in marketing research because it - correct answer uses observations to develop hypotheses and then test them. What are the steps of the adoption process used by consumers when faced with a new concept? - correct answer awareness, interest, evaluation, trial, decision, confirmation Retailers create holiday-them...

Marketing at Twin Oaks goes beyond advertising. It also includes understanding all of the following except - correct answerhuman resource management. Twin Oaks uses marketing to create value for its customers by - correct answerunderstanding their needs, solving their problems, and building relationships with them. What is the main function of marketing at Twin Oaks? - correct answerto create unique experiences between brands and shoppers The Crocs website offers visitors an opportunity...

Jabra Corporation After years of development and testing, Jabra Corporation of San Diego, California, unveiled the Jabra 1000 earbud phone. The entire device fits in your ear. It resembles those tiny in-ear speakers that let you listen to an iPod in private--except that Jabra's unit is a transmitter as well. It picks up your voice by amplifying sound vibrations in your bones. Therefore, there's no microphone boom to jut out in front of your face. Because the bone vibrations must be amplifie...

Which of the following statements is true about service failure? - correct answer Service failure can lead to negative word-of-mouth. If you order a large coffee with milk and receive a large coffee without milk instead, this is an example of a service - correct answer mismatch. You have arranged a car service to take you to the airport. You miss your flight. Which of the following represents a service failure due to external circumstances? - correct answer You miss your flight due t...

Match the new product with the appropriate new product category. - correct answer 1. Smartphone app that can scan any beverage and show you the exact nutritional components in detail - New to the market products 2. Candles that make your home smell like your favorite cola - New Category Entries 3. Selling a more caffeinated version of your traditional cola targeted at younger consumers - Product Line Extensions 4. A 5-ounce package of your popular cola product that is better for the e...

Which statement about competition and profits is generally true? - correct answer Higher competition means lower profits. In order to analyze global markets in a way that will help them overcome language barriers and cultural differences, firms ______. - correct answer hire local marketing research companies If a company that wants to do business in another country hires a local marketing research firm in that country, the company is likely to ______. - correct answer * have more acc...

Which of the following best defines digital marketing? - correct answer Online marketing that can immediately deliver content to consumers through digital devices, platforms, and channels Select all of the primary forms of digital marketing. - correct answer * Social Media Marketing * E-mail Marketing * Inbound Marketing * Search Engine Optimization (SEO) Select all of the elements of excellent web design that firms should strive to achieve to provide customers with a superior...