BAS 282: Global Marketing exam 2023 with 100% correct answers

Which statement about competition and profits is generally true? - correct answer Higher competition means lower profits. In order to analyze global markets in a way that will help them overcome language barriers and cultural differences, firms ______. - correct answer hire local marketing research companies If a company that wants to do business in another country hires a local marketing research firm in that country, the company is likely to ______. - correct answer * have more accurate communications contact information * avoid language barrier issues The price of one country's currency in terms of another country's currency. - correct answer Exchange Rate How wealth is allocated across a country's population. - correct answer Income distribution. Since they have to deal with almost 200 countries, global marketers face ______ than domestic marketers. - correct answer greater opportunity for error If a business wants to know how many Turkish lira it will cost to buy something that is valued at U.S. $100,000, it needs to know ______. - correct answer the exchange rate The governments of many emerging nations ______, so global marketers ______. - correct answer do not regularly collect an accurate census; often hire special research firms