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Complete Test Bank for Persuasion, Social Influence and Compliance Gaining, 7th Edition by Robert H. Gass, John S. Seiter ; ISBN13: 9780367528485. (Full Chapters included Chapter 1 to 16).... Chapter 1: Why Study Persuasion?. Chapter 2: What Constitutes Persuasion?. Chapter 3: Attitudes and Consistency. Chapter 4: Credibility. Chapter 5: Communicator Characteristics and Persuasion. Chapter 6: Conformity and Influence in Groups. Chapter 7: Language and Persuasion. Chapter 8: Nonverbal Inf...

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161 pages

Written in 2022/2023

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