Study guides, Class notes & Summaries

Marketo Certified Expert Certification Test and Questions and Answers Graded A+ Which two columns on the Program Performance Report are calculated using acquisition program? A. New Names B. Total Members C. Revenue per New Name D. Cost per Member (USD) E. Cost per New Name (USD) F. Revenue per Member (USD) - A, E A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the pro...

Marketo Certified Expert Practice Questions and Questions and Answers Rated A+ on Marketo servers - Where are Marketo landing pages hosted? Forms, rectangles, images - What items do landing pages contain? TRUE - TRUE or FALSE For best deliverability, emails should use tables for layout instead of CSS. FALSE: It's not recommended - TRUE or FALSE It's recommended to repeat your site navigation in a Marketo Landing page. Details from hidden fields on a form - What does the URL builder all...

Marketo Certified Professional Exam Questions and Questions and Answers Rated A+ Trigger - an activity in a smart campaign that occurs when a web page is visited or a form is filled out. Trigger Campaign - A smart campaign that contains at least one trigger in its smart list. Unsubscribed - A field that indicates whether a person has opted out of marketing emails. When true, these people still receive operational emails. Unused Local Asset - An asset living at the program level that is no...

Marketo Certification Exam Questions and Answers Rated A+ How to block field updates from untrusted sources in a list import - Admin>Field Management>Search 'last'>Field Actions>Block Field Updates>Check List Import Untrusted Source>Apply What is blocking field updates important for? - -preventing people's information from being overwritten -preventing changes to standardized values -importing lists from an untrusted source Do you need admin rights to create custom ...

Marketo Certification Associate (MCA) exam Questions and Answers Rated A+ Marketing automation platforms do NOT have which functionality? A. Host landing pages B. Score leads C. Host your organization's website D. Segment your database - C. Host your organization's website Which is NOT a reason to gate content for middle-funnel stage buyers? A. To learn which of your visitors are most likely to make a purchase B. To collect data about your prospects C. To give away more information ...

Marketo Certification Exam Latest Update Questions and Answers Rated A+ Marketing Automation - Software that streamlines, automates and measures tasks and workflow so that organizations can increase operational efficiency and grow revenue faster. Engagement Hub/Database - To help capture everything we learn about customers across all channels and touch points. Automation Engine - Let's you trigger campaigns across all channels to use the information gathered to communicate with customers...

Marketo Certified Expert Practice Questions and Answers Rated A+ on Marketo servers - Where are Marketo landing pages hosted? Forms, rectangles, images - What items do landing pages contain? TRUE - TRUE or FALSE For best deliverability, emails should use tables for layout instead of CSS. FALSE: It's not recommended - TRUE or FALSE It's recommended to repeat your site navigation in a Marketo Landing page. Details from hidden fields on a form - What does the URL builder allow you to capt...

Marketo Certified Associate 2.0 (MCA Study Guide) Rated A+ Flow: Add to List - This flow step is used to add people to lists. Flow: Append Data to a Field - you can add data such as Dan is interested in Waffle Makers with this flow step Flow: Call Webhook - Let you interact with third party services. Send/receive information by calling a this in a smart campaign flow. Flow: Change Person Partition - If you are using separate spaces, you will want to build smart campaigns to move people f...

A marketing manager has an engagement program with emails that have been activated and approved. The stream cadence has been set up, and the program turned on, but after the cast date, the manager can see that emails are not sent. Which step has been missed? A. The quality of the deliverability is not checked. B. Members have not been added to the engagement program. C. The CRM sync with the engagement program is not activated. D. The engagement score has not had sufficient time to calcul...

Marketo Practice Exam with Complete Solutions | 100% Pass If you clone an email program, the audience tile displayed in control panel (people and blocked) will be updated automatically? * T/F - False, I have to press the spinning refresh wheel Which Marketo report will show opens, clicks and deliverability? - Email Performance Report What does "exhausted" represent? - The people who have received all emails in an engagement program Where can you see the number of unsubscribed people i...