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Exam (elaborations)
HFT4502 Final Exam Questions and Correct Answers/ Latest Update / Already Graded
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--14December 20252025/2026A+Available in bundle
- cost-plus pricing 
 Ans: adding a standard markup to the cost of the product 
 
cross-selling 
 Ans: The company's other products that are sold to the guest 
 
Discriminatory Pricing 
 Ans: refers to segmentation of the market and pricing 
differences based on price elasticity characteristics of the 
segments 
 
fixed costs 
 Ans: Costs that do not vary with the quantity of output 
produced 
 
going-rate pricing 
 Page | 2 
 
All rights reserved © 2025/ 2026 | 
 Ans: Setti...
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Exam (elaborations)
HFT4502 Exam 2 Questions and Correct Answers/ Latest Update / Already Graded
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--8December 20252025/2026A+Available in bundle
- Pepsi Max's "Uncle Drew" commercials are an example of marketing 
via the use of ___________? 
Ans: Aspirational Group 
_________ is/are made up of the basic values, perceptions, wants, and 
behaviors a person learns from society. 
Ans: Culture 
The idea of buyer's remorse is more appropriately referred to as: 
Ans: Cognitive Dissonance 
Dividing a market into groups based on consumers' use of or response 
to a product is called: 
Ans: Behavioral Segmentation 
Evaluatin...
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Exam (elaborations)
HFT4502 Exam 2 Questions and Correct Answers/ Latest Update / Already Graded
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--19December 20252025/2026A+Available in bundle
- What are the characteristics affecting consumer behavior? 
 Ans: Cultural 
Social 
Personal 
Psychological 
Buyer 
 
What is the Buyer's Black Box? 
 Ans: Buyer Characteristics 
Buyer Decision Process 
 
What are the parts of the cultural characteristics affecting consumer 
behavior? 
 Ans: Culture 
Subculture 
Social Class 
 
What are the parts of the social characteristics affecting consumer 
behavior? 
 Page | 2 
 
All rights reserved © 2025/ 2026 | 
 Ans: Referen...
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Exam (elaborations)
HFT4502 Exam 1 Dr. Line Questions and Correct Answers/ Latest Update / Already Graded
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--12December 20252025/2026A+Available in bundle
- When are the weekly discussion boards due? 
Ans: sundays at 12 
How many points are available in the class? 
Ans: 700 
What are the 4 p's? 
Ans: Price product place and promotion 
What is the process by which companies create value for customers 
and society, resulting in strong customer relationships which capture 
value from the customers in return 
Ans: marketing 
The conscious use of all elements of the marketing mix to create a 
clear consistent and compelling image of the bra...
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Exam (elaborations)
hft4502 test 1 Questions and Correct Answers/ Latest Update / Already Graded
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--22December 20252025/2026A+Available in bundle
- Best definition of marketing 
 Ans: the science of exchange 
 
IMC (integrated marketing communications) 
 Ans: conscious use of all marketing mix elements to promote a 
unified image of a company or brand 
 
marketing process (question may be which of the following is not) 
 Ans: 1. identify/understand need 
2. once understood, make marketing strategy that meets need 
3. constructs a marketing strategy that delivers SUPERIOR 
value 
 profitable relationships and create customer deli...
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