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Exam (elaborations)
EXSS 221 Final Exam Review 2022
What are the Steps of the Planning Process? - ANSWER 1) Defining the Purpose 2) Analyzing the Environment 3) Prescribing Written objectives 4) Developing Strategies 5) Developing Operational Plans 6) Setting up evaluation procedures Name the 5 Market Segmentation options - ANSWER 1) Demographics: Gender, Age, Sex, Ethnicity, Etc. 2) Psychographics: Interests, opinions, lifestyles, activities 3) Benefit Segmentation: Customers Look for different benefits 4) Geographic: Basing marketin...
millyphilip
Exam (elaborations)
EXSS 221 Final Exam Review 2022
What are the Steps of the Planning Process? - ANSWER 1) Defining the Purpose 2) Analyzing the Environment 3) Prescribing Written objectives 4) Developing Strategies 5) Developing Operational Plans 6) Setting up evaluation procedures Name the 5 Market Segmentation options - ANSWER 1) Demographics: Gender, Age, Sex, Ethnicity, Etc. 2) Psychographics: Interests, opinions, lifestyles, activities 3) Benefit Segmentation: Customers Look for different benefits 4) Geographic: Basing marketin...
millyphilip