- Study guides, Class notes & Summaries

Test Bank for Consumer Behavior: Buying, Having, Being 13th Edition by Michael Solomon provides study support for students learning consumer behavior and marketing principles. Topics include consumer decision-making, perception, motivation, learning, personality, attitudes, lifestyle, culture, social influences, consumer identity, purchasing behavior, and marketing applications. Use this resource to review important concepts, reinforce course material, practice exam-style questions, and prepare ...

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452 pages

Written in 2026/2027

Grade A+

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