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Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK

  • Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK

  • Exam (elaborations) • 344 pages • 2024
  • TEST BANK for Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters TABLE OF CONTENTS Chapter 01— Understanding Consumer Behavior Chapter 02— Motivation, Ability, and Opportunity Chapter 03— Exposure, Attention, Perception, and Comprehension Chapter 04— Memory and Knowledge Chapter 05— Attitudes Based on High Effort Chapter 06— Attitudes Based on Low Effort Chapter 07— Problem Recognition and Information Search Chapter 08— Judgment and Deci...
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Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK

  • Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK

  • Exam (elaborations) • 344 pages • 2024
  • TEST BANK for Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters TABLE OF CONTENTS Chapter 01— Understanding Consumer Behavior Chapter 02— Motivation, Ability, and Opportunity Chapter 03— Exposure, Attention, Perception, and Comprehension Chapter 04— Memory and Knowledge Chapter 05— Attitudes Based on High Effort Chapter 06— Attitudes Based on Low Effort Chapter 07— Problem Recognition and Information Search Chapter 08— Judgment and Deci...
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