Consumer Behavior – 8th Edition by Wayne Hoyer, MacInnis, Pieters – Complete Test Bank | All 17 Chapters Covered | Latest Update

Consumer Behavior 8th Edition
by Hoyer, MacInnis, Pieters All 17 Chapters Covered




TEST BANK



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,.


Table of Contents b b




Partb I:b ANb INTRODUCTIONb TOb CONSUMERb BEHAVIOR.

1. Understandingb ConsumerbBehavior.
PartbII:bTHEbPSYCHOLOGICALbCORE.

2. Motivation,b Ability,b andb Opportunity.
3. FrombExposurebtobComprehension.
4. MemorybandbKnowledge.
5. Attitudesb Basedb onb Highb Effort.
6. AttitudesbBasedbonbLowb Effort.
PartbIII:bTHEbPROCESSbOFbMAKINGbDECISIONS.

7. Problemb Recognitionb andb Informationb Search.
8. Judgmentb andb Decisionb Makingb Basedb onb Highb Effort.
9. JudgmentbandbDecisionb MakingbBasedbonb Lowb Effort.
10. Post-Decisionb Processes.
PartbIV:bTHEbCONSUMER’SbCULTURE.

11. SocialbInfluencesbonbConsumerbBehavior.
12. Consumerb Diversity.
13. HouseholdbandbSocialbClassbInfluences.
14. Psychographics:b Values,b Personality,b andb Lifestyles.
PartbV:bCONSUMERbBEHAVIORbOUTCOMESbANDbISSUES.

15. Innovations:bAdoption,bResistance,bDiffusion.

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, 16. SymbolicbConsumerbBehavior.
Marketing, Ethics, and Social Responsibility in Today’s Consumer Society
b b b b b b b b




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, b ANb INTRODUCTIONb TOb CONSUMERb BEHAVIOR.

Chapter 1: Understanding Consumer Behavior b b



1. Consumerbbehaviorbisbthebtotalitybofbconsumers'bḋecisionsbwithbrespectbtobthebacquisition,bconsumption,banḋb
ḋispositionofb gooḋs,bservices,btime,banḋbiḋeasbbybhumanbḋecision-makingbunitsboverbtime.
a. True
b. False
ANSWER: True
2. Consumerbbehaviorbreflectsbmorebthanbthebwaybthatbabproḋuctbisbacquireḋbbybabsinglebpersonbatbanybonebpointb
inbtime.
a. True
b. False
ANSWER: True

3. Buyingbrepresentsbonebtypebofbacquisitionbbehavior.
a. True
b. False
ANSWER: True

4. Usagebisbatbthebcorebofbconsumerbbehavior.
a. True
b. False
ANSWER: True

5. Ḋispositionbisbthebprocessbbybwhichbabconsumerbusesbanboffering.
a. True
b. False
ANSWER: False

6. Thebsequencebofbacquisition,bconsumption,banḋbḋispositionbḋoesbnotboccurboverbtime.
a. True
b. False
ANSWER: False

7. Thebmanybfactorsbthatbaffectbacquisition,busage,banḋbḋispositionbḋecisionsbcanbbebclassifieḋbintobfourbbroa
ḋbḋomains:bthebpsychologicalbcore,bthebprocessbofbmakingbḋecisions,bthebconsumer'sbculture,banḋbconsumerbbeh
aviorboutcomes.
a. True
b. False
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