MARKETING 202

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MKT202_StudyGuide
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196

July 2021

2020/2021
Chapter 1: Defining Marketing 1.1 The Importance of Marketing Today’s competitive business environment often challenges firms to prosper financially or even just to survive. Marketing plays a key role in addressing these challenges. Finance, operations, accounting, and other business functions won’t really matter without sufficient demand for products and services so the firm can make a profit. Marketing’s broader importance extends to society as a whole. Marketing helps introd...
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