IAB (IAB)
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IAB Digital Media Sales Certification Test Prep With Qustions and Answers
- Exam (elaborations) • 10 pages • 2023
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- $8.49
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DSP - answerDemand Side Platform: Tech interface that provides centralized and aggregated

media buying from multiple sources including ad exchanges, ad networks, and sell side platforms

SSP - answerSeller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield

and audience for a pool of potential advertisers

Exchange - answerAn online marketplace platform that facilitates automated auction-based

pricing and RTB

Ad Network - answerA sales channel for pubs and aggreg...
Exam (elaborations)
IAB Digital Media Sales Certification Test Prep With Qustions and Answers
Last document update:
ago
DSP - answerDemand Side Platform: Tech interface that provides centralized and aggregated 
media buying from multiple sources including ad exchanges, ad networks, and sell side platforms 
SSP - answerSeller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield 
and audience for a pool of potential advertisers 
Exchange - answerAn online marketplace platform that facilitates automated auction-based 
pricing and RTB 
Ad Network - answerA sales channel for pubs and aggreg...
$8.49
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