IAB Digital Media Sales Certification Test Prep With Qustions and Answers

DSP - answerDemand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP - answerSeller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange - answerAn online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network - answerA sales channel for pubs and aggregated inventory for buyers; plus targeting capabilities, creative generation, and optimization Portal - answerA company that provides a combination of content (aggregated and/or distributed), search functionality, email and chat, plus other specialized capabiliites Trading Desk - answerCentralized management platform, specializing in programmatic audience buying; used by holding company-owned agencies Data Provider - answer