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Management and marketing

Wageningen University (WUR)

Here are the best resources to pass Management and marketing. Find Management and marketing study guides, notes, assignments, and much more.

Popular textbooks · Show all (4) Hide

Marketing Management

Marketing Management

Philip Kotler, Kevin Lane Keller

3 documents

Fundamentals of Management, Global Edition

Fundamentals of Management, Global Edition

Stephen P. Robbins, Mary A. Coulter

1 documents

All books 4 Hide

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Marketing notes (Marketing and Management)

  • Class notes

    Marketing notes (Marketing and Management)

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    22
    December 2025
    2024/2025
  • This document contains all the notes from the Marketing classes of the Marketing and Management course. The notes are written in English, but sometimes there are some explanations in Dutch.
  • merledg
    $6.15 More Info
Summary Management and Marketing Summary Management and Marketing

  • Summary

    Summary Management and Marketing

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    July 2025
    2022/2023
  • This is a summary of two books from the course Management and Marketing at WUR: - Philip Kotler, Kevin Lane Keller & Alexander Chernev (2022). Marketing management. Global edition, 16th ed. Pearson. - Robbins, S.P., Coulter, M. & DeCenzo, D.A. (2017) Fundamentals of Management (11th Global Edition). London: Pearson. It is integrated with the lecture notes. The summary is divided in a management section and a marketing section.
  • martabalz
    $23.51 More Info
BMO24306 Management and Marketing summary (full summary)

  • Summary

    BMO24306 Management and Marketing summary (full summary)

  • 5.0
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    60
    September 2023
    2023/2024
  • Full Summary of Management and Marketing! With the help of this summary, I got an 8.0 for the exam. Books with this summary are not necessary. It is a summary of the lectures, notes from the lectures and the books combined. Good luck with learning :) Robbins, S.P., Coulter, M. & DeCenzo, D.A. (2017) Fundamentals of Management (11th Global Edition). London: Pearson. ISBN 9781292307329 Philip Kotler and Kevin Lane Keller (2016). Marketing Management. Global edition, 15th Edition, Pearson,...
  • MaudWi
    $7.39 More Info
Samenvatting Management and Marketing (BMO-24306) Concise summary Samenvatting Management and Marketing (BMO-24306) Concise summary

  • Summary

    Samenvatting Management and Marketing (BMO-24306) Concise summary

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    December 2022
    2022/2023
  • The summary consist of content of all lectures and the two course books: - Robbins, S.P., Coulter, M. & DeCenzo, D.A. (2017) Fundamentals of Management, ISBN 7329 - Philip Kotler and Kevin Lane Keller (2022). Marketing Management. Global edition, ISBN 262
  • dejongeiris
    $6.77 More Info
Lecture notes Management and Marketing (BMO-24306) Fundamentals of Management, ISBN: 9781292146942 Lecture notes Management and Marketing (BMO-24306) Fundamentals of Management, ISBN: 9781292146942

  • Class notes

    Lecture notes Management and Marketing (BMO-24306) Fundamentals of Management, ISBN: 9781292146942

  • 4.0
    (1)
    4.0
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    26
    December 2021
    2021/2022
  • lecture notes of the management part of Management and Marketing. All 8 management lectures included. Live lectures, slides and the book are all included in this summary
  • amelie93
    $7.26 More Info
Samenvatting Management colleges BMO

  • Class notes

    Samenvatting Management colleges BMO

  • Available in bundle
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    30
    September 2021
    2020/2021
    Available in bundle
  • Summary of all Management Colleges. Please note that the marketing colleges are available separately or in the bundle!
  • LarsvdHorst
    $4.92 More Info
Samenvattingen Marketing Management colleges

  • Package deal

    Samenvattingen Marketing Management colleges

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    2
    September 2021
  • Samenvatting van zowel de marketing als de management colleges voor BMO.
  • LarsvdHorst
    $7.39 More Info
VOORDEEL BUNDEL: Bedrijfs- en Consumentenwetenschappen periode 2 (jaar 1)

  • Package deal

    VOORDEEL BUNDEL: Bedrijfs- en Consumentenwetenschappen periode 2 (jaar 1)

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    February 2021
  • Deze bundel bevat alle samenvattingen en lecture notes die nodig zijn voor periode 2 van de studie Bedrijfs- en Consumentenwetenschappen. Samenvattingen: * Fundamentals of Management * Marketing Management * Introducing Sociology Using the Stuff of Everyday Life Lecture notes: * Management and Marketing * Sociology of Business and Consumption
  • misssummary
    $28.35 More Info
Book Summary Fundamentals of Management BMO- 24306 Book Summary Fundamentals of Management BMO- 24306

  • Summary

    Book Summary Fundamentals of Management BMO- 24306

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    15
    January 2021
    2020/2021
  • Detailed summary of the book. Very clear to learn and clear explanation of all concepts.
  • leocadieploumen
    $5.54 More Info
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