Management and marketing
Wageningen University (WUR)
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Marketing notes (Marketing and Management)
- Class notes • 22 pages • 2025
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This document contains all the notes from the Marketing classes of the Marketing and Management course. The notes are written in English, but sometimes there are some explanations in Dutch.
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Summary Management and Marketing
- Summary • 95 pages • 2025
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This is a summary of two books from the course Management and Marketing at WUR: 
- Philip Kotler, Kevin Lane Keller & Alexander Chernev (2022). Marketing management. Global edition, 16th ed. Pearson. 
- Robbins, S.P., Coulter, M. & DeCenzo, D.A. (2017) Fundamentals of Management (11th Global Edition). London: Pearson. 
It is integrated with the lecture notes. The summary is divided in a management section and a marketing section.
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BMO24306 Management and Marketing summary (full summary)
- Summary • 60 pages • 2023
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- $6.64
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Full Summary of Management and Marketing! With the help of this summary, I got an 8.0 for the exam. Books with this summary are not necessary. It is a summary of the lectures, notes from the lectures and the books combined. Good luck with learning :) 
 
Robbins, S.P., Coulter, M. & DeCenzo, D.A. (2017) Fundamentals of Management (11th 
Global Edition). London: Pearson. ISBN 9781292307329 
 
Philip Kotler and Kevin Lane Keller (2016). Marketing Management. Global edition, 15th 
Edition, Pearson,...
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Samenvatting Management and Marketing (BMO-24306) Concise summary
- Summary • 35 pages • 2022
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- $6.03
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The summary consist of content of all lectures and the two course books: - Robbins, S.P., Coulter, M. & DeCenzo, D.A. (2017) Fundamentals of Management, ISBN 7329 
- Philip Kotler and Kevin Lane Keller (2022). Marketing Management. Global edition, ISBN 262
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Lecture notes Management and Marketing (BMO-24306) Fundamentals of Management, ISBN: 9781292146942
- Class notes • 26 pages • 2021
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lecture notes of the management part of Management and Marketing. All 8 management lectures included. Live lectures, slides and the book are all included in this summary
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Samenvatting Management colleges BMO
- Class notes • 30 pages • 2021
- Available in package deal
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Summary of all Management Colleges. 
Please note that the marketing colleges are available separately or in the bundle!
Samenvatting van zowel de marketing als de management colleges voor BMO.
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VOORDEEL BUNDEL: Bedrijfs- en Consumentenwetenschappen periode 2 (jaar 1)
- Package deal • 5 items • 2021
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- $27.20
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Deze bundel bevat alle samenvattingen en lecture notes die nodig zijn voor periode 2 van de studie Bedrijfs- en Consumentenwetenschappen. 

Samenvattingen: 
* Fundamentals of Management
* Marketing Management
* Introducing Sociology Using the Stuff of Everyday Life

Lecture notes:
* Management and Marketing
* Sociology of Business and Consumption
Detailed summary of the book. Very clear to learn and clear explanation of all concepts.
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