Marketing en persuasieve communicatie

In this document, all the lectures in this course have been carefully and extensively developed. The exam almost only asks questions about the lectures, so learn these carefully! I myself got a 9.4 for the exam. Good luck learning:)

This is a comprehensive summary of the book for the course “Marketing and Persuasive Communication”. In addition, it includes a brief description of all the important articles and the most important points from the presentations.

In this document of 60 pages of summaries, all elements within Perloff's book chapters are mentioned, as well as all the necessary articles specified in the exam material. Good luck learning!

Complete book summary: “The Dynamics of Persuasion” - seventh edition (2024) - Richard M. Perloff. Also a summary of “Kardes”, which is also exam material for this course. Chapters 2, 3 and 12 are summarized. Full English summary, Dutch glossary at the bottom for a better understanding of the text.

a summary of all the lectures and notes for the exam specifically

This document concisely summarizes all the relevant aspects for the Exam in S_MPC (Marketing and Persuasive Communication) at the Vrije Universiteit Amsterdam. It includes all the lectures, all articles and a 2hrs summary that was included in the course material. The document is good for preparing for the exam and covers all relevant topics. It has a table of content which makes it easy to find all the content covered in weeks 1-6.

Summary of chapters 1 to 13 of “Dynamics of Peruvian communication” by Perloff, and chapters 2, 3, and 12 by Kardes. For the course 'marketing and Persuasive Communication' at the VU, 2nd year Communication Science Bachelor course.

All lecture notes from the course Marketing & Persuasive Communication at the Vrije Universiteit Amsterdam

Deze samenvatting bevat alle stof voor het vak Marketing en Persuasieve Communicatie. Alle artikelen en het boek zijn samengevat. Daarbovenop zijn van de besproken modellen afbeeldingen toegevoegd net zoals van andere eventuele belangrijke figuren.

Lectures notes 1 to 18 + Perloff quiz questions. In addition, the practice exam has been partially covered and included in the notes.