The Dynamics of Persuasion notes

Deze samenvatting bevat alle stof voor het vak Marketing en Persuasieve Communicatie. Alle artikelen en het boek zijn samengevat. Daarbovenop zijn van de besproken modellen afbeeldingen toegevoegd net zoals van andere eventuele belangrijke figuren.

Marketing and Persuasive communication; including lecture notes, chapter notes, lecture coments, practice questions and more

This is a comprehensive summary of the book for the course “Marketing and Persuasive Communication”. In addition, it includes a brief description of all the important articles and the most important points from the presentations.

This document concisely summarizes all the relevant aspects for the Exam in S_MPC (Marketing and Persuasive Communication) at the Vrije Universiteit Amsterdam. It includes all the lectures, all articles and a 2hrs summary that was included in the course material. The document is good for preparing for the exam and covers all relevant topics. It has a table of content which makes it easy to find all the content covered in weeks 1-6.

Complete book summary: “The Dynamics of Persuasion” - seventh edition (2024) - Richard M. Perloff. Also a summary of “Kardes”, which is also exam material for this course. Chapters 2, 3 and 12 are summarized. Full English summary, Dutch glossary at the bottom for a better understanding of the text.

Marketing and Persuasive communication; including lecture notes, chapter notes, lecture coments, practice questions and more

This is a comprehensive summary of the book for the course “Marketing and Persuasive Communication”. In addition, it includes a brief description of all the important articles and the most important points from the presentations.

Deze samenvatting bevat alle stof voor het vak Marketing en Persuasieve Communicatie. Alle artikelen en het boek zijn samengevat. Daarbovenop zijn van de besproken modellen afbeeldingen toegevoegd net zoals van andere eventuele belangrijke figuren.

This document concisely summarizes all the relevant aspects for the Exam in S_MPC (Marketing and Persuasive Communication) at the Vrije Universiteit Amsterdam. It includes all the lectures, all articles and a 2hrs summary that was included in the course material. The document is good for preparing for the exam and covers all relevant topics. It has a table of content which makes it easy to find all the content covered in weeks 1-6.

Complete book summary: “The Dynamics of Persuasion” - seventh edition (2024) - Richard M. Perloff. Also a summary of “Kardes”, which is also exam material for this course. Chapters 2, 3 and 12 are summarized. Full English summary, Dutch glossary at the bottom for a better understanding of the text.