Customer experience management

Passed the exam with a 8,3. This summary combines lecture notes with relevant articles, focusing on key concepts from the Customer Experience Management course. It provides an overview of the main principles discussed in class, alongside detailed analyses of specific articles. Each article is examined with attention to the focus points indicated by the professor. The summary aims to provide a comprehensive understanding of customer experience strategies and their practical applications.

5.0

(1)

62 pages

Written in 2024/2025

ementing

This summary covers everything you need for the Customer Experience Management (CEM) exam in 2024. It includes: preparation readings, notes from lectures and guest lectures. Everything is explained as simply and clearly as possible to make studying easier for you!

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113 pages

Written in 2024/2025

ljanssen16

This bundle includes everything you need to prepare for Customer Experience Management in the Master Marketing at VU Amsterdam. It combines the full lecture content, a clear structured summary of all lectures, and summaries of the required academic articles into one complete study package.

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2 items

mirtheju

This document contains complete lecture notes for the course Customer Experience Management (Master Marketing, VU Amsterdam). It combines the lecture slides with detailed notes of the explanations, examples, and extra remarks that were discussed during class. It is not just a copy of the slides, but a written version of what was actually explained in the lectures, making complex topics easier to understand and more connected. Perfect for students who want to make sure they fully understand...

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114 pages

Written in 2025/2026

mirtheju

This document is a clear and structured summary of all lectures from the elective course Customer Experience Management in the Master Marketing at VU Amsterdam. It follows the full lecture structure and explains the key theories, frameworks, models, and examples discussed in class in an easy-to-understand way. The goal of this summary is to help you understand how all topics connect, instead of just memorizing separate concepts. It is ideal for exam preparation, especially if you want a co...

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34 pages

Written in 2025/2026

mirtheju

This document contains clear and structured summaries of all required academic articles for the elective course Customer Experience Management in the Master Marketing at VU Amsterdam. The summaries are based on the official reading list and the lecturer’s guidance about which pages, figures, tables, and sections are most important. Instead of reading every article from start to finish again, this document helps you focus directly on the core concepts, frameworks, and exam-relevant insights....

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97 pages

Written in 2025/2026

mirtheju

Includes: • Full lecture summaries • Complete article summaries Clear structure, many visual examples similar to the exam, and relatable explanations. Based on this bundle, I scored an 8.4 on the exam.

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2 items

sophiacornelia

These summaries are fully based on the 2025/2026 course content and include easy, relatable real-life examples, making complex theorie and models clear and easy to understand. All key concepts, frameworks and exam-relevant insights are covered in concise and logical way, making this document ideal for efficient exam preparation. Based on these summaries in combination with the summaries of the articles, I scores an 8.5 on the Customer Experience Management exam.

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36 pages

Written in 2025/2026

sophiacornelia

These summaries cover all key concepts, frameworks and theorie you need to know for the exam, clearly structured and focused on exam preparation.

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34 pages

Written in 2025/2026

sophiacornelia

This comprehensive summary covers the full Customer Experience Management (CXM) course for the MSc Marketing program. It provides a clear, structured, and exam-focused overview of all key theories, frameworks, and academic articles discussed throughout the course. The document explains customer experience across the entire customer journey (pre-purchase, purchase, and post-purchase) and connects theory to managerial implications and real-world examples. Complex academic papers are translated ...

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28 pages

Written in 2025/2026

anoukbaltus2

A summary of Customer Experience Management of lecture slides + article summary of main points.

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32 pages

Written in 2025/2026

zafirstojchevski

This bundle contains both documents for period 2 of the MSc Marketing study (specialization Brand and Customer Management). Both documents are everything you need to pass the courses and the exams. They contain detailed transcripts of all lectures in easy-to-understand words and a lot of examples. I passed CEM with an 8.5 and MS with an 8.

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2 items

ermarketing

This document is everything you need to pass the Customer Experience Management course and exam. It contains detailed transcripts of all lectures in easy-to-understand words and a lot of examples. I got an 8.5 in this exam and was very well prepared with this document. I hope it can help someone else as well!

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30 pages

Written in 2024/2025

ermarketing

Master Marketing bundel specialisatie Brand & Customer Management

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6 items

ementing

This bundle contains clear and concise summaries for all exams of the Master Marketing program at VU Amsterdam 2024-2025. - Consumer Marketing (period 1) - Customer & Marketing Analytics (period 1) - Customer Experience Management (period 2) - Marketing Strategy (period 2) - Brand Management (period 4) - Experimental Research (period 4)

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6 items

ljanssen16

This summary covers both lectures and key research papers, ensuring you’re fully prepared for the exam. MSc Marketing: course customer experience management (CEM). Exam grade: 8.6

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61 pages

Written in 2024/2025

juliawestra

This summary provides notes from all lectures, including extra examples to clarify the theories. At the end, you’ll find a recap, which summarizes the key points of each lecture and answers the main questions. Additionally, the document contains summaries of all required literature, giving you everything you need in one place. Perfect for studying efficiently and going into your exam well-prepared! I used this summary and received a 7.3.

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104 pages

Written in 2024/2025

wj52

This bundle offers a comprehensive summary of key concepts from the Marketing Strategy and Customer Experience Management courses, integrating lecture notes, knowledge clips, and relevant articles.

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2 items

ementing

This bundle includes clear and easy-to-read summaries for the courses in Period 2: Marketing Strategy & Customer Experience Management. All summaries are written simply and include all the essential information to help you prepare effectively!

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2 items

ljanssen16