Branding and Advertising
Vrije Universiteit Amsterdam (VU)
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Summary Akpinar & Berger (2017)
- Summary • 3 pages • 2019
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Summary Berger & Fitzsimmons (2008)
- Summary • 3 pages • 2019
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Summary Chernev & Blair (2015)
- Summary • 3 pages • 2019
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Summary Fournier (1998)
- Summary • 5 pages • 2019
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Summary Löhndorf & Diamantopoulos (2014)
- Summary • 4 pages • 2019
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And that's how you make extra money
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Summary Rossiter (2011)
- Summary • 2 pages • 2019
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Summary Sirianni et al. (2013)
- Summary • 3 pages • 2019
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Summary Spiggle et al. (2012)
- Summary • 4 pages • 2019
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Summary Stokburger-Sauer et al. (2012)
- Summary • 3 pages • 2019
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