Branding and Advertising

Vrije Universiteit Amsterdam (VU)

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Summary Akpinar & Berger (2017)
  • Summary Akpinar & Berger (2017)

  • Summary • 3 pages • 2019
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Summary Berger & Fitzsimmons (2008)
  • Summary Berger & Fitzsimmons (2008)

  • Summary • 3 pages • 2019
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Summary Chernev & Blair (2015)
  • Summary Chernev & Blair (2015)

  • Summary • 3 pages • 2019
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Summary Fournier (1998)
  • Summary Fournier (1998)

  • Summary • 5 pages • 2019
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Summary Löhndorf & Diamantopoulos (2014)
  • Summary Löhndorf & Diamantopoulos (2014)

  • Summary • 4 pages • 2019
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Summary Rossiter (2011)
  • Summary Rossiter (2011)

  • Summary • 2 pages • 2019
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Summary Sirianni et al. (2013)
  • Summary Sirianni et al. (2013)

  • Summary • 3 pages • 2019
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Summary Spiggle et al. (2012)
  • Summary Spiggle et al. (2012)

  • Summary • 4 pages • 2019
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Summary Stokburger-Sauer et al. (2012)
  • Summary Stokburger-Sauer et al. (2012)

  • Summary • 3 pages • 2019
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  • This is a short, but complete English summary of the article.
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