Marketing

Universiteit Twente (UT)

Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

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Foundations of Marketing

John Fahy, David Jobber

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Marketing summary (lecture 1-6)
Summary • 57 pages • 2025

This is a summary of Marketing from year 2, module 5 (SME), IBA study, University of Twente.

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Marketing - Foundations of Marketing - 5th edition (John Fahy and David Jobber)

Marketing - Foundations of Marketing - 5th edition (John Fahy and David Jobber)
Summary • 37 pages • 2020

Elaborate summary of the book Foundations of Marketing 5th edition. Can be used for the course Marketing for the second year (first module, called module 5) of the program International Business Administration at the University of Twente. Contains chapters 1, 3 (excluding buying decision-making process (B2B), 5 (excluding organizational segmentation criteria), 6 to 8, 9 (excluding personal selling and sales management) en 10 to 11. Can also be used for other studies at other universities with ...