Summary
Summary of the book "Customer Value Marketing" from J-P.R. Thomassen (2020) from the course B2B-Marketing
- Course
- Institution
This summary includes all the 14 chapters of the book "Customer Value Marketing" from J-P.R. Thomassen (2020). The summary also includes figures to make the text more clear. All the 14 chapters are part of the exam.
[Show more]