Methodology Marketing & Strategic Management

Radboud Universiteit Nijmegen (RU)

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Summary - Methodology Marketing & Strategic Management (MMSR): MAN-MMA032A Summary - Methodology Marketing & Strategic Management (MMSR): MAN-MMA032A
  • Summary - Methodology Marketing & Strategic Management (MMSR): MAN-MMA032A

  • Summary • 19 pages • 2025
  • This summary provides a clear and structured overview of all key topics from the course Methodology Marketing & Strategic Management. It includes the essential theories and methods from the lectures, combined with the mandatory book by Hair et al. Complex research concepts are explained in a simple and accessible way, covering topics such as data preparation, factor analysis, regression, ANOVA, and other statistical techniques that are crucial for marketing and strategic management research. ...
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Application lectures MMSR (grade: 8.5)
  • Application lectures MMSR (grade: 8.5)

  • Class notes • 18 pages • 2025
  • Available in package deal
  • Application lectures for MMSR (grade: 8.5)
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Complete Summary MMSR (grade: 8.5) Complete Summary MMSR (grade: 8.5)
  • Complete Summary MMSR (grade: 8.5)

  • Summary • 39 pages • 2025
  • Available in package deal
  • Complete summary of the book and the technique lectures/clips.
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Samenvatting MMSR Videolectures & Assignments - Methodology Marketing Strategic Management Research - RU - MAN-MMA032A
  • Samenvatting MMSR Videolectures & Assignments - Methodology Marketing Strategic Management Research - RU - MAN-MMA032A

  • Summary • 27 pages • 2022
  • Een samenvatting van het vak Methodology Marketing & Strategic Management Research. De samenvatting gaat over de lectures en de assignments en verduidelijkt de stof d.m.v. screenshots uit SPSS/ de assignments. Deze samenvatting is geschreven in het Engels.
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Summary Book Hair/Book Hair Summary (chapter 1, 3, 4, 11 & 14) Summary Book Hair/Book Hair Summary (chapter 1, 3, 4, 11 & 14)
  • Summary Book Hair/Book Hair Summary (chapter 1, 3, 4, 11 & 14)

  • Summary • 53 pages • 2019
  • Summary of chapter 1, 3, 4, 11 and 14 of the Book Multivariate Data Analysis: Pearson International Edition of Hair et al.
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Summary all video clips / Samenvatting alle video bestanden Summary all video clips / Samenvatting alle video bestanden
  • Summary all video clips / Samenvatting alle video bestanden

  • Summary • 65 pages • 2019
  • Summary of all video clips as provided on Bright Space. Including screenshots of the most important slides shown in those clips.
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