Imagineering
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Imagineering reader
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Goossens And Mazursky Exposure model
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Goossens and Mazursky developed in 1992 a scheme in which the relationship between expectations , information , perception , satisfaction and behavioural intentions were mapped . With that in mind Goossens and Mazursky created an experience model.
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Goossens And Mazursky Exposure model
Last document update:
ago
Goossens and Mazursky developed in 1992 a scheme in which the relationship between expectations , information , perception , satisfaction and behavioural intentions were mapped . With that in mind Goossens and Mazursky created an experience model.
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