Marketing

Universiteit Antwerpen (UA)

Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

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Summary

Marketing Principles and Practice – Chapter 1 (Lecture Summary)
Available in bundle

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November 2025

2025/2026
Available in bundle
This document provides a structured summary of Chapter 1 on marketing principles and practice, covering foundational concepts such as the definition of marketing, market orientation, customer value, the marketing mix, and relationship marketing. It explains key distinctions like customers vs. consumers, sales vs. marketing, and acquisition vs. retention. The summary also includes insights on customer centricity, service-dominant logic, co-creation, CRM, and the broader societal impact of market...
dijckmansnorah
$9.16 More Info

Package deal

Voordeelbundel Universiteit Antwerpen 1ste jaar TEW/SEW/HI(B)
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November 2025
In deze voordeelbundel vindt je 3 uitgebreide samenvattingen van Algemene economie, Marketing & Informatiesystemen, perfect voor 1ste jaar studenten TEW, SEW & Handelsingenieur!
ismaeldiallo
$26.30 More Info

Summary

Marketing Summary (1105TEWBDK)
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November 2025

2024/2025
This summary provides a comprehensive overview of the full contents of the book Marketing (6th Edition) by Paul Baines, Chris Fill, and Sara Rosengren. The summary is entirely written in English and covers all chapters of the book. Each section has been carefully developed and provides an in-depth explanation of the key concepts, theories, models, and practical examples discussed in the book.
vermeylenmerel
$9.55 More Info

Summary

Marketing Summary - UA
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July 2025

2024/2025
This document is a comprehensive summary of the Marketing course for TEW, HI and HIB students in the first year of their bachelor and SEW students in their second year of their bachelor. Semester 1 of the academic year. The content is based on professor Eva Heeremans' lessons and materials. It includes all information from the slides combined with your own notes (including guest lectures).
UA2006
$15.50 More Info

Summary

Samenvatting - Marketing; HI/TEW
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June 2025

2024/2025
I got 13/20 in this course, I only learned this summary. This summary is based on the handbook and lessons from prof Eva Heeremans year 2024/2025. From the handbook, only the parts that were also covered in the lesson. From the guest lessons, I went to that lesson and watched the slides before the exam.
mattisUA
$11.34 More Info

Summary

Summary of marketing, 1st bachelor of TEW
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April 2025

2023/2024
Available in bundle
The summary includes all the marketing lessons taught in the 1st semester along with additional useful information from the book. All the known schedules are listed with enough explanations to pass the exam
emilievantolhuyzen
$9.16 More Info

Summary

Marketing (Samenvatting TEW BDK)
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April 2025

2021/2022
List each marketing model from the slides and books with accompanying information and definitions.
loicloos
$4.17 More Info

Exam (elaborations)

Marketing Assignment 3
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January 2025

2023/2024

9-10
Available in bundle
This task was carefully and comprehensively created. Afterwards, this task was also improved during the lectures. The task is highly representative of the exam and is an excellent preparation for the open questions.
michielpotters
$7.13 More Info

Exam (elaborations)

Marketing Assignment 2
Available in bundle

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3

January 2025

2024/2025

9-10
Available in bundle
The task was answered carefully and comprehensively. Afterwards, it was also improved in the lectures. The task is highly representative of the exam and is a good preparation for the open questions.
michielpotters
$7.13 More Info