Universiteit Antwerpen (UA) • Toegepaste Economische Wetenschappen: Bedrijfskunde

This document covers the basic principles of marketing, with attention to customer needs, market research, and market strategies. Topics such as the marketing mix (product, price, location and promotion), consumer behavior and positioning are covered to understand how companies create value and attract customers.

This document contains English oral texts that are used to practice speaking and listening skills. The texts cover everyday and social issues and help expand English vocabulary, pronunciation and fluency.

These are course notes for the Strategic Management course (University of Antwerp). The notes are from all lessons and are chronological by theme. They are in English with occasional explanations in Dutch.

This marketing summary contains a clear and structured overview of all the subject matter required for the exam. The content is based on the lessons and the handbook and covers, among other things: marketing mix (4Ps) market research consumer behavior segmentation, targeting and positioning etc. The summary is suitable for TEW students at the University of Antwerp and is ideal for studying for the exam.

This comprehensive summary covers the entire subject matter of Marketing bachelor 1, including marketing principles and practice, the marketing environment, consumer behavior, B2B marketing, service marketing, marketing strategy and marketing research. The document is ideal for preparing for exams and contains clear explanations of core concepts, models and definitions that often appear in multiple choice and theory questions. The summary follows the chapters of the course closely and is suitab...

Summary of the course issues in global economics

This chapter covers the key concepts of B2B marketing, where businesses, governments, and non-profit organizations are the customers. It discusses the characteristics of business markets, including derived demand, inelastic demand, complex buying processes, and international dimensions. Key topics include Decision-Making Units (DMU), types of customers and goods, organizational buying behavior, outsourcing, buy phases, e-procurement, and strategic purchasing. It also addresses relationship manag...

Full summary with added notes of the subject ‘Corporate finance and governance’ given by Prof. Deloof. Good luck!

This document explores how and why consumers make purchasing decisions. It describes the psychological processes, fallacies, motivation, and social influences that determine buying behavior, and explains the purchasing process from need to loyalty. It also shows how companies use these insights to develop effective marketing and brand communication.

This document contains a complete and clearly structured summary of Chapter 2 about the marketing environment. It covers all influences and actors that influence marketing policy, including the internal, performance and external environment. In addition, the DESTEP factors, technological and environmental trends, political and legal influences, industry analysis and competition analysis are extensively explained. This summary provides a complete overview of all core concepts and is ideal for ex...