Consumer Behaviour

This document contains notes about all lessons given by Prof. De Langhe. It also includes summaries of the readers who are part of the course material. ! English language course, english notes! 3rd Bachelor TEW first semester of 2023 - 2024. The course is assessed on the basis of 8 tests, achieved points: 16/20, based on these notes alone.

Summary about consumer behavior. What is the impact of online advertising? How do we respond to marketing strategies and much more.

everything you need to know to complete the quizzes

This is a glossary of the course Consumer Behaviour [D0r13a], taught by Prof. Sabrina Bruyneel and Dr. Aiste Gubliauskiene. The document is not a prerequisite to pass the course but it can be used to revise the main concepts for every chapter.

This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course.