Consumer Behaviour
Katholieke Universiteit Leuven (KU Leuven)
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Consumer Behaviour: Including Lecture Notes, Guest Lectures, Practical Examples, and Sample Exam Questions
Notes from lecture 1 to lecture 6 
Clearly explanation of studies and slides
Summary about consumer behavior. What is the impact of online advertising? How do we respond to marketing strategies and much more.
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Consumer Behaviour 2019-2020 Summary (B-KUL-D0R13A)
- Summary • 151 pages • 2019
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This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course.
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