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Retail store architecture (The psychical environement)

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What is the hypothesis

It is possible to create environments which influence consumer spending

What is considered "Approach" Behavior

Desire to stay longer, desire to explore further

What is considered "Avoid" behavior?

Not wanting to stay in the environment, no desire to explore further

What are the external variables? (name 3)

Signs, displays, size of building, style, location

What are general interior variables? (name 3)

color scheme, flooring, lighting, music, scents

what are point of purchase and decoration variables?

wall decorations, certificates and POP display

What are the human variables?

Employee characteristics, uniforms, crowding and privacy

Name all the atmospheric variables

External, general interior, layout and design, point of purchase and decoration, and human variable

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Institution Sixth year / 12th Grade
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Psychology of Consumer Behavior- As and A level summary notes

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A comprehensive summary of Chapter 7 - Psychology of Consumer Behavior As and A level

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