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Eship in Action 2: Developing a Solution - Entrepreneurship and Business Innovation - Flashcards
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What 5 principles do good strategies have in common?
What 5 principles do good strategies have in common?
1. Focus on one target market/persona at the time (loved by some, can’t please everyone)
2. Product strategy needs to be aligned with business strategy
3. Product strategy needs to be aligned with sales and go-to-market strategy
4. Obsess over customers, not over competitors (don’t forget about product strategy)
5. Communicate the strategy across the organization
What does OKR stand for?
What does OKR stand for?
objectives and key results (more used nowadays)
What are the 3 points in the customer profile box in the Value proposition canvas?
What are the 3 points in the customer profile box in the Value proposition canvas?
- Jobs: highlight jobs that customers want to get done (functional, social and emotional)
- Pains: negative outcomes when doing the jobs
- Gains: how do they measure success for job well done?
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