E-ship Summary
Chapter X-X
Timo Verkade
, Week 1
- The art of innovation
- Sustaining
- Disrupting
The innovators dilemma
Ted talk: the art of innovation
Top 10
1. Make mean. How can you make mean? How can you change the world?
2. Make mantra. Short words that explain the company.
3. Jump to the next curve. Make it 10x better, the next level. (Ice).
4. Roll the DICEE. Deep, Intelligent, Complete, Empowering, Elegant
5. Don’t worry, be crappy. It is okay to have some crappy elements.
6. Let a 100 flowers blossom. Things can be used other than you anticipated it to be used.
7. Polarize people. You can love or hate it.
8. Churn baby, churn. Change it and keep evolving it.
9. Niche thyself.
10. Perfect your pitch. Customize your introduction.
“The innovator’s dilemma”
Sustaining = improves product performance based on feedback from customers
Disruptive = lower performance in key features valued by the markets (appears as if it’s doing
everything wrong, born from a need that exists in niche market but is neglected by current offers).
Sustaining meets current needs, disruptive meets future needs.
Chapter X-X
Timo Verkade
, Week 1
- The art of innovation
- Sustaining
- Disrupting
The innovators dilemma
Ted talk: the art of innovation
Top 10
1. Make mean. How can you make mean? How can you change the world?
2. Make mantra. Short words that explain the company.
3. Jump to the next curve. Make it 10x better, the next level. (Ice).
4. Roll the DICEE. Deep, Intelligent, Complete, Empowering, Elegant
5. Don’t worry, be crappy. It is okay to have some crappy elements.
6. Let a 100 flowers blossom. Things can be used other than you anticipated it to be used.
7. Polarize people. You can love or hate it.
8. Churn baby, churn. Change it and keep evolving it.
9. Niche thyself.
10. Perfect your pitch. Customize your introduction.
“The innovator’s dilemma”
Sustaining = improves product performance based on feedback from customers
Disruptive = lower performance in key features valued by the markets (appears as if it’s doing
everything wrong, born from a need that exists in niche market but is neglected by current offers).
Sustaining meets current needs, disruptive meets future needs.
