SPMT 370 Waltemyer Unit 1 test EXAM:
Questions and Answers 2025|2026
Verified Graded A+ Already Passed!
Social influence - correct answer-any person or group of people who
have an ability to impact your attitude, behaviors, values, interest, and
decisions (individuals, groups, social media, culture/society)
Individuals - correct answer-significant others (family, friends, any other
close relationships)
reference group - correct answer-a group of indiviuals who have a
significant relevance to a consumer and who have an impact on the
consumers behavior
Types of reference groups - correct answer-Primary- group that includes
members who have frequent direct contact with one another
Secondary- the group to which a consumer belongs with less frequent
contact and weaker influence than that found in a primary group
,Associative- a group to which a consumer currently belongs to
brand community - correct answer-the group of consumers who
develop relationships based on shared interests or products usage
Aspirational - correct answer-a group in which a consumer desires to
become a member
dissociative - correct answer-a group in which a consumer does not
want to belong
Word of mouth - correct answer-the information about products,
services, and experiences that are transmitted from person to person
eWOM (electronic word of mouth) - correct answer-an extension of
face-to-face communication applied to social media marketing
, Social comparison - correct answer-the extent to which consumers pay
attention to, and are concerned about what other people think about
them, or how other people will react to their behavior
consumer culture - correct answer-the commonly held societial beliefs
that define what is important and valuable within a society
cultural norms - correct answer-based on what is valuable within a
society, those values determine what is acceptable/unnacceptable
Similarity attraction paradigm - correct answer-what products are
similar to others consuming
mico-culture - correct answer-a group of people who share similar
values, interests, and tastes that are subsumed within a larger culture
Questions and Answers 2025|2026
Verified Graded A+ Already Passed!
Social influence - correct answer-any person or group of people who
have an ability to impact your attitude, behaviors, values, interest, and
decisions (individuals, groups, social media, culture/society)
Individuals - correct answer-significant others (family, friends, any other
close relationships)
reference group - correct answer-a group of indiviuals who have a
significant relevance to a consumer and who have an impact on the
consumers behavior
Types of reference groups - correct answer-Primary- group that includes
members who have frequent direct contact with one another
Secondary- the group to which a consumer belongs with less frequent
contact and weaker influence than that found in a primary group
,Associative- a group to which a consumer currently belongs to
brand community - correct answer-the group of consumers who
develop relationships based on shared interests or products usage
Aspirational - correct answer-a group in which a consumer desires to
become a member
dissociative - correct answer-a group in which a consumer does not
want to belong
Word of mouth - correct answer-the information about products,
services, and experiences that are transmitted from person to person
eWOM (electronic word of mouth) - correct answer-an extension of
face-to-face communication applied to social media marketing
, Social comparison - correct answer-the extent to which consumers pay
attention to, and are concerned about what other people think about
them, or how other people will react to their behavior
consumer culture - correct answer-the commonly held societial beliefs
that define what is important and valuable within a society
cultural norms - correct answer-based on what is valuable within a
society, those values determine what is acceptable/unnacceptable
Similarity attraction paradigm - correct answer-what products are
similar to others consuming
mico-culture - correct answer-a group of people who share similar
values, interests, and tastes that are subsumed within a larger culture
