DECA PERFORMANCE INDICATORS MTDM
CORRECT ANSWERS
Explain cthe cconcept cof cmarket cand cmarket cidentification. c- cCORRECT cANS✔✔A cmarket cis ca
chave ca ccommon cinterest, cneed cor cwant cof ca cgiven cgood cor cservice. cThis cgroup cof cconsume
cpurchase cthe cproduct. cIdentifying ca cmarket cis can cimportant cactivity cin cmarketing cas cproducts
cMarketers cidentify cmarkets' ccommon cinterests cby cclassifying cconsumer's cdemographic, cgeogra
cinformation. cExamples cof cthis cinformation cinclude cage, cincome, ceducation, czip ccode, cbuying cb
Identify cthe celements cof cthe cpromotional cmix. c- cCORRECT cANS✔✔There care cfive cmain celem
cwhich ccan cbe cremembered cusing cthe cacronym cPPADS. cPersonal cselling cis cwhen csales crepre
ccommunicating cdirectly cwith cthe cconsumer. cPublic crelations cinvolve cmanaging cthe ccompany's
paid cadvertising cand cdifferent cmedia cchannels. cAdvertising cis cany cpaid, cnon-personal cactivity c
cproduct. cDirect cmarketing cis cadvertising cthat cis ctargeted cat cgroups cof cpotential cconsumers, cus
cSales cpromotion cinvolves climited ctime coffers cthat care cused cto cpromote csales. cThe celements c
cpersonal cselling, cadvertising, cpublic crelations, cand csales cpromotion. cPersonal cselling cis cdirect
csalesperson cand ccustomer. cAdvertising cis ca cform cof cnonpersonal cpromotion. cPublic crelations c
cfavorable cimage cfor ca ccompany, cits cproducts cor cits cpolicies. cSales cpromotion cincludes cactiviti
cpurchases cand csales cnot crelated cto cthe cother ctypes cof cpromotion.
Describe cfactors cused cby cmarketers cto cposition cproducts/services. c- cCORRECT cANS✔✔When
cproduct, cseveral cfactors cmust cbe ctaken cinto caccount. cThe cfirst cis cthe cprice cand cquality cdesire
cquality cmay cbe cstressed. cAnother cfactor cis cthe cfeatures cand cbenefits cof cthe cproduct; ca cdesira
cwould cbelieve cthey cwould cgain cfrom cusing cthe cproduct cwould cbe cstressed. cAs cwell, cthe cprod
cproducts ccould cbe ca ckey cpoint; cif cthe cproduct cis csuperior cdue cto cdesign, cit cwould chelp cto cso
cadvantage. cFinally, cthe cconnections cto cother cproducts cin cthe cproduct cline ccould cbe ca cfactor ct
cmore cthan cone cproduct cat ca ctime.
Explain cthe crole cof ccustomer cservices cas ca ccomponent cof cselling crelationships. c- cCORRECT c
cthe cdirect clink cbetween cthe cbusiness cand cthe cconsumer. cWhen cconsumers chave cquestions, cc
cthe cproduct cor ctheir cshopping cexperience, cthey cwill ccontact ccustomer cservice cand cinform cthem
cemployees cworking cin ccustomer cservice care cpositive, ccompassionate, cunderstanding, cand cabl
cmay carise. cIt cis calso cimportant cthat ccustomer cservice cis cavailable cto cthe cconsumer cat call ctim
CORRECT ANSWERS
Explain cthe cconcept cof cmarket cand cmarket cidentification. c- cCORRECT cANS✔✔A cmarket cis ca
chave ca ccommon cinterest, cneed cor cwant cof ca cgiven cgood cor cservice. cThis cgroup cof cconsume
cpurchase cthe cproduct. cIdentifying ca cmarket cis can cimportant cactivity cin cmarketing cas cproducts
cMarketers cidentify cmarkets' ccommon cinterests cby cclassifying cconsumer's cdemographic, cgeogra
cinformation. cExamples cof cthis cinformation cinclude cage, cincome, ceducation, czip ccode, cbuying cb
Identify cthe celements cof cthe cpromotional cmix. c- cCORRECT cANS✔✔There care cfive cmain celem
cwhich ccan cbe cremembered cusing cthe cacronym cPPADS. cPersonal cselling cis cwhen csales crepre
ccommunicating cdirectly cwith cthe cconsumer. cPublic crelations cinvolve cmanaging cthe ccompany's
paid cadvertising cand cdifferent cmedia cchannels. cAdvertising cis cany cpaid, cnon-personal cactivity c
cproduct. cDirect cmarketing cis cadvertising cthat cis ctargeted cat cgroups cof cpotential cconsumers, cus
cSales cpromotion cinvolves climited ctime coffers cthat care cused cto cpromote csales. cThe celements c
cpersonal cselling, cadvertising, cpublic crelations, cand csales cpromotion. cPersonal cselling cis cdirect
csalesperson cand ccustomer. cAdvertising cis ca cform cof cnonpersonal cpromotion. cPublic crelations c
cfavorable cimage cfor ca ccompany, cits cproducts cor cits cpolicies. cSales cpromotion cincludes cactiviti
cpurchases cand csales cnot crelated cto cthe cother ctypes cof cpromotion.
Describe cfactors cused cby cmarketers cto cposition cproducts/services. c- cCORRECT cANS✔✔When
cproduct, cseveral cfactors cmust cbe ctaken cinto caccount. cThe cfirst cis cthe cprice cand cquality cdesire
cquality cmay cbe cstressed. cAnother cfactor cis cthe cfeatures cand cbenefits cof cthe cproduct; ca cdesira
cwould cbelieve cthey cwould cgain cfrom cusing cthe cproduct cwould cbe cstressed. cAs cwell, cthe cprod
cproducts ccould cbe ca ckey cpoint; cif cthe cproduct cis csuperior cdue cto cdesign, cit cwould chelp cto cso
cadvantage. cFinally, cthe cconnections cto cother cproducts cin cthe cproduct cline ccould cbe ca cfactor ct
cmore cthan cone cproduct cat ca ctime.
Explain cthe crole cof ccustomer cservices cas ca ccomponent cof cselling crelationships. c- cCORRECT c
cthe cdirect clink cbetween cthe cbusiness cand cthe cconsumer. cWhen cconsumers chave cquestions, cc
cthe cproduct cor ctheir cshopping cexperience, cthey cwill ccontact ccustomer cservice cand cinform cthem
cemployees cworking cin ccustomer cservice care cpositive, ccompassionate, cunderstanding, cand cabl
cmay carise. cIt cis calso cimportant cthat ccustomer cservice cis cavailable cto cthe cconsumer cat call ctim
