WSET DIPLOMA D2 CHAPTER 8 QUESTIONS
WITH CORRECT ANSWERS 2025/2026
What Kis KMarketing? K- KCORRECT KANSWER K-
the Kmanagement Kprocess Kresonsbile Kfor Kindentifying, Kanticipating Kand Ksatisfying Kconsumer
Krequirements Kprofitably
Define, Kin Kmarketing Kspeak, Kthe Kexperience Kwine Kshould Kbring K- KCORRECT KANSWER K-
Social KStatus KOwnership Kof Ksomething Kperceived Kas Kvaluable
Return Kon Kinvested Kcapital
Or, KHow Kthe KProduct Kcan KGive Kthe KConsumer Kthe KExperience KThey Kare KLooking KFor
How Kdoes Ka Kmarketing Kcampaign Kcreate Kprofits/ K- KCORRECT KANSWER K-
attracts Knew Kconsumers; Kgets KexistingBcustomers Kto Kbuy Kmore K= Kthrough Kvolume Kincreases
sell Kconsumers Kon Kspending Kmore K$$ Kon Kthis Kproduct Krather Kthan Kits Klower Kpriced
Kcompetitor K= KValue Kinc Kreases
5 Kstages Kof Ka Kmarketing Kstrategy: K- KCORRECT KANSWER K-Identify Kproduct/brand Kto Kbe
Kmarketed KIdentify Ktarget Kmarket
set Kstrategy Kobjective
devise Kmarketing Kstrategy K(mix)
implementation Kand Kmonitoring Kof Kstrategy
SWOT Kanalysis K- KCORRECT KANSWER K-
identifying Kinternal Kstrengths K(S) Kand Kweaknesses K(W) Kand Kalso Kexamining Kexternal
Kopportunities K(O) Kand Kthreats K(T)
What Kis Kdiscovered Kvia KSWOT Kanalysis K- KCORRECT
KANSWER K- Kis Kthere Kan Korganizational Kstrategic Kfit
Kfor Ka Kgiven Kobjective?
if Kthere Kare Kmismatches Kwhat Kchanges Kin Kinvestment Kof Kresources Kand Kcapabilities Kcan
Kbe Kmade Kto Kachiev Ke Ka Kbetter Kfit?
how Kcan Kthreat Krisks Kbe Kmanaged?
WITH CORRECT ANSWERS 2025/2026
What Kis KMarketing? K- KCORRECT KANSWER K-
the Kmanagement Kprocess Kresonsbile Kfor Kindentifying, Kanticipating Kand Ksatisfying Kconsumer
Krequirements Kprofitably
Define, Kin Kmarketing Kspeak, Kthe Kexperience Kwine Kshould Kbring K- KCORRECT KANSWER K-
Social KStatus KOwnership Kof Ksomething Kperceived Kas Kvaluable
Return Kon Kinvested Kcapital
Or, KHow Kthe KProduct Kcan KGive Kthe KConsumer Kthe KExperience KThey Kare KLooking KFor
How Kdoes Ka Kmarketing Kcampaign Kcreate Kprofits/ K- KCORRECT KANSWER K-
attracts Knew Kconsumers; Kgets KexistingBcustomers Kto Kbuy Kmore K= Kthrough Kvolume Kincreases
sell Kconsumers Kon Kspending Kmore K$$ Kon Kthis Kproduct Krather Kthan Kits Klower Kpriced
Kcompetitor K= KValue Kinc Kreases
5 Kstages Kof Ka Kmarketing Kstrategy: K- KCORRECT KANSWER K-Identify Kproduct/brand Kto Kbe
Kmarketed KIdentify Ktarget Kmarket
set Kstrategy Kobjective
devise Kmarketing Kstrategy K(mix)
implementation Kand Kmonitoring Kof Kstrategy
SWOT Kanalysis K- KCORRECT KANSWER K-
identifying Kinternal Kstrengths K(S) Kand Kweaknesses K(W) Kand Kalso Kexamining Kexternal
Kopportunities K(O) Kand Kthreats K(T)
What Kis Kdiscovered Kvia KSWOT Kanalysis K- KCORRECT
KANSWER K- Kis Kthere Kan Korganizational Kstrategic Kfit
Kfor Ka Kgiven Kobjective?
if Kthere Kare Kmismatches Kwhat Kchanges Kin Kinvestment Kof Kresources Kand Kcapabilities Kcan
Kbe Kmade Kto Kachiev Ke Ka Kbetter Kfit?
how Kcan Kthreat Krisks Kbe Kmanaged?
