WSET DIPLOMA - D2 - CH 10 - ANALYZING THE
CURRENT MARKET AND IDENTIFYING THE TARGET
CONSUMER QUESTIONS WITH CORRECT ANSWERS
2025/2026
What L LJis L LJthe L LJpurpose L LJof L LJa L LJcurrent L LJmarket L LJanalysis? L LJ- L LJCORRECT L
LJANSWER L LJ-
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LJand L LJthe L LJmarket L LJin L LJwhich L LJit L LJoperates.
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What L LJis L LJa L LJSWOT L LJanalysis? L LJ- L LJCORRECT L LJANSWER L
LJ-strengths, L LJweaknesses L LJ- L LJof L LJthe L LJparticular L
LJproduct L LJor L LJcompany.
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LJwhole.
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Exploit L LJthe L LJstrengths L LJand L LJopportunities.
Eliminate L LJweaknesses.
Mitigate L LJthreats.
What L LJis L LJsegmentation? L LJ- L LJCORRECT L LJANSWER L LJ-
Process L LJof L LJdividing L LJa L LJtarget L LJmarket L LJinto L LJsmaller, L LJmore L LJdefined L
LJcategories. L LJIt L LJsegments L LJcustomers L LJand L LJau L LJdiences L LJinto L LJgroups L LJthat L
LJshare L LJsimilar L LJcharacteristics L LJsuch L LJas L LJdemographics, L LJinterests, L LJneeds, L LJor L
LJlocation
.
, What L LJdo L LJyou L LJdo L LJafter L LJsegmentation L LJhas L LJbeen L
LJperformed? L LJ- L LJCORRECT L LJANSWER L LJ- L LJUnderstand L LJthe L LJneeds L
LJand L LJwants L LJof L LJthe L LJsegments L LJthrough L LJmarket L LJresearch.
Four L LJsets L LJof L LJsegmentation L LJvariables? L LJ-BCORRECT L
LJANSWER L LJ-geographic L LJdemographic
psychographic
L LJbehavior
CURRENT MARKET AND IDENTIFYING THE TARGET
CONSUMER QUESTIONS WITH CORRECT ANSWERS
2025/2026
What L LJis L LJthe L LJpurpose L LJof L LJa L LJcurrent L LJmarket L LJanalysis? L LJ- L LJCORRECT L
LJANSWER L LJ-
Identify L LJand L LJanalyze L LJfactors L LJwhich L LJaffect L LJthe L LJproduct, L LJthe L LJcompany L
LJand L LJthe L LJmarket L LJin L LJwhich L LJit L LJoperates.
Analysis L LJof L LJhealth L LJof L LJthe L LJbusiness, L LJcurrent L LJand L LJpotential L LJcustomers, L
LJtrends L LJwithin L LJthe L LJmarket, L LJposition L LJo L LJf L LJbusiness L LJwithin L LJit.
What L LJis L LJa L LJSWOT L LJanalysis? L LJ- L LJCORRECT L LJANSWER L
LJ-strengths, L LJweaknesses L LJ- L LJof L LJthe L LJparticular L
LJproduct L LJor L LJcompany.
opportunities, L LJthreats L LJ- L LJexternal L LJfactorsBwhich L LJaffect L LJthe L LJmarket L LJas L LJa L
LJwhole.
What L LJdo L LJyou L LJdo L LJwith L LJa L LJSWOT L LJanalysis? L LJ- L LJCORRECT L LJANSWER L LJ-
Exploit L LJthe L LJstrengths L LJand L LJopportunities.
Eliminate L LJweaknesses.
Mitigate L LJthreats.
What L LJis L LJsegmentation? L LJ- L LJCORRECT L LJANSWER L LJ-
Process L LJof L LJdividing L LJa L LJtarget L LJmarket L LJinto L LJsmaller, L LJmore L LJdefined L
LJcategories. L LJIt L LJsegments L LJcustomers L LJand L LJau L LJdiences L LJinto L LJgroups L LJthat L
LJshare L LJsimilar L LJcharacteristics L LJsuch L LJas L LJdemographics, L LJinterests, L LJneeds, L LJor L
LJlocation
.
, What L LJdo L LJyou L LJdo L LJafter L LJsegmentation L LJhas L LJbeen L
LJperformed? L LJ- L LJCORRECT L LJANSWER L LJ- L LJUnderstand L LJthe L LJneeds L
LJand L LJwants L LJof L LJthe L LJsegments L LJthrough L LJmarket L LJresearch.
Four L LJsets L LJof L LJsegmentation L LJvariables? L LJ-BCORRECT L
LJANSWER L LJ-geographic L LJdemographic
psychographic
L LJbehavior
