NHM 221 - Final Exam questions with
100% correct answers 2025/2026
passed
Intangibility - ANS ✔✔a service that cannot be inspected physically.
infrastructure - ANS ✔✔the components that an area's residents rely on such as roads, bridges,
communications networks, markets, and supermarkets, and so on.
Interrelated - ANS ✔✔The umbrella term used to describe the socioeconomic forces that drive
the interrelated industry sectors of transportation, lodging, conventions, attractions, restaurants
and managed services, gaming entertainment, recreation, and leisure
Tourism - ANS ✔✔The United Nations World Tourism Organization states that tourism
comprises the activities of persons traveling to, and staying in places outside their usual
environment for not more than one consecutive year for leisure, business and other purposes.
Maslow's Hierarchy of Needs - ANS ✔✔physiological, safety, love/belonging, esteem, self-
actualization
Examples:
Education and cultural tours → self-actualization
Using platinum credit card at a resort or staying at a 5 star resort → esteem needs
Visiting friends and family → belonging needs
Security; medical facilities; clean, safe beaches → safety needs
Food, water, shelter → physiological needs
Sales - ANS ✔✔focuses on the product or service
, Marketing - ANS ✔✔- focuses on the tourist
- the process of planning, executing the conception, pricing, promotion and distribution of
ideas, goods, and services to create exchanges that satisfy individual and organizational
objectives.
Brand identity + Loyalty - ANS ✔✔A. Loyal tourists:
- use/visit the same place/business more frequently
- Spend more there
- Recommend the business to others
- All decisions and actions should improve tourist service
B. Most important considerations when developing a brand:
- It must be easy to remember
- It must have a positive connotation
- It must be graphically shaped in a way that it can be easily recognized on different kinds of
packages and in different sizes
- It should look good in color and black and white
- It must be easily seen that it will catch tourists' eyes wherever it is
- It must be usable, positive, and inoffensive
SWOT analysis - ANS ✔✔strengths, weaknesses, opportunities, threats
Target market - ANS ✔✔a set of buyers sharing common needs or characteristics that the
company decides to serve
Public relations - ANS ✔✔a common term for all activities aimed at creating a positive image of
the tourism entity or destination among potential and actual tourists and the community
100% correct answers 2025/2026
passed
Intangibility - ANS ✔✔a service that cannot be inspected physically.
infrastructure - ANS ✔✔the components that an area's residents rely on such as roads, bridges,
communications networks, markets, and supermarkets, and so on.
Interrelated - ANS ✔✔The umbrella term used to describe the socioeconomic forces that drive
the interrelated industry sectors of transportation, lodging, conventions, attractions, restaurants
and managed services, gaming entertainment, recreation, and leisure
Tourism - ANS ✔✔The United Nations World Tourism Organization states that tourism
comprises the activities of persons traveling to, and staying in places outside their usual
environment for not more than one consecutive year for leisure, business and other purposes.
Maslow's Hierarchy of Needs - ANS ✔✔physiological, safety, love/belonging, esteem, self-
actualization
Examples:
Education and cultural tours → self-actualization
Using platinum credit card at a resort or staying at a 5 star resort → esteem needs
Visiting friends and family → belonging needs
Security; medical facilities; clean, safe beaches → safety needs
Food, water, shelter → physiological needs
Sales - ANS ✔✔focuses on the product or service
, Marketing - ANS ✔✔- focuses on the tourist
- the process of planning, executing the conception, pricing, promotion and distribution of
ideas, goods, and services to create exchanges that satisfy individual and organizational
objectives.
Brand identity + Loyalty - ANS ✔✔A. Loyal tourists:
- use/visit the same place/business more frequently
- Spend more there
- Recommend the business to others
- All decisions and actions should improve tourist service
B. Most important considerations when developing a brand:
- It must be easy to remember
- It must have a positive connotation
- It must be graphically shaped in a way that it can be easily recognized on different kinds of
packages and in different sizes
- It should look good in color and black and white
- It must be easily seen that it will catch tourists' eyes wherever it is
- It must be usable, positive, and inoffensive
SWOT analysis - ANS ✔✔strengths, weaknesses, opportunities, threats
Target market - ANS ✔✔a set of buyers sharing common needs or characteristics that the
company decides to serve
Public relations - ANS ✔✔a common term for all activities aimed at creating a positive image of
the tourism entity or destination among potential and actual tourists and the community
