SOCIAL MEDIA CERTIFICATION FINAL ACTUAL EXAM COMPLETE 100 QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+
What Do We Mean When We Say You Should Post An "80/20 Mix" On Social Media?
a)20% of your social content should promote your own brand, and 80% of your social content should be
anything that truly interests your audience and engages them in conversations.
b)80% of your social content should promote your brand, and 20% of your social content should be
anything that truly interests your audience and engages them in conversations.
c)20% of your social content should be video that interests your audience, and 80% should be content
that promotes your brand. - ANSWER-a)20% of your social content should promote your own brand, and
80% of your social content should be anything that truly interests your audience and engages them in
conversations.
True Or False? If You're Posting The Same Content Across Different Channels, Make Sure You Post Them
Simultaneously—On The Same Days And At The Same Times. - ANSWER-False
What Did Fashion Brand Burberry Do To Revolutionize How Marketers Use Social Media?
a)Ran a massive Facebook campaign to advertise their brand to fans
b)Developed a highly successful public relations campaign that used social media to share their
messages
c)Invited their fans to share photos of their trench coat
d)Began working with a famous influencer to take over their Instagram feed - ANSWER-c)Invited their
fans to share photos of their trench coat
,Which One Of The Following Is NOT A Way That UGC Can Help Marketers?
a)Provide social proof and amp up your credibility
b)Boost SEO
c)Enable you to get past ad blockers because the content doesn't come through like a typical ad
d)Extend your budget
e)Provide deep insight into the effectiveness of your content mix - ANSWER-e)Provide deep insight into
the effectiveness of your content mix
Which Of The Following Is NOT A Type Of Influencer?
a)Industry
b)Content creator
c)Attorney
d)Local
e)Celebrity - ANSWER-c)Attorney
True Or False? It's Necessary To Conduct A Social Media Audit Every 2-3 Years. - ANSWER-False
What Is A Social Media Audit?
a)A hard look at the data from all your social accounts and the social conversations about your brand and
your competitors
b)A method to direct your audience in all channels to the best way they can have a conversation with
you
, c)A way to reach your customers and prospects in unprecedented ways, with greater reach and more
specific targeting than ever before
d)A tool to look for unhappy customers of a competitor and reach out with an offer to help, thus
generating leads - ANSWER-a)A hard look at the data from all your social accounts and the social
conversations about your brand and your competitors
Fill In The Blank: "Facebook Ads Is Great For Targeting Based On _______, While Google Ads Targets
Based On Your Audience's ________.
a)buyer stage; interests
b)problems; ideas
c)interests; intent - ANSWER-c)interests; intent
In What Stage Of The Buyer's Journey Would An Advertisement For A Free Trial Of Your Product Be Most
Appropriate?
a)Consideration stage
b)Decision stage
c)Awareness stage
d)Evaluation stage - ANSWER-b)Decision stage
True Or False? It's Always Better To Target Your Ads Towards As Broad A Group Of People As Possible. -
ANSWER-False
Which Of The Following Would Not Contribute To Ad Fatigue?
a)Using the same image on your ad for over a month
DETAILED ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+
What Do We Mean When We Say You Should Post An "80/20 Mix" On Social Media?
a)20% of your social content should promote your own brand, and 80% of your social content should be
anything that truly interests your audience and engages them in conversations.
b)80% of your social content should promote your brand, and 20% of your social content should be
anything that truly interests your audience and engages them in conversations.
c)20% of your social content should be video that interests your audience, and 80% should be content
that promotes your brand. - ANSWER-a)20% of your social content should promote your own brand, and
80% of your social content should be anything that truly interests your audience and engages them in
conversations.
True Or False? If You're Posting The Same Content Across Different Channels, Make Sure You Post Them
Simultaneously—On The Same Days And At The Same Times. - ANSWER-False
What Did Fashion Brand Burberry Do To Revolutionize How Marketers Use Social Media?
a)Ran a massive Facebook campaign to advertise their brand to fans
b)Developed a highly successful public relations campaign that used social media to share their
messages
c)Invited their fans to share photos of their trench coat
d)Began working with a famous influencer to take over their Instagram feed - ANSWER-c)Invited their
fans to share photos of their trench coat
,Which One Of The Following Is NOT A Way That UGC Can Help Marketers?
a)Provide social proof and amp up your credibility
b)Boost SEO
c)Enable you to get past ad blockers because the content doesn't come through like a typical ad
d)Extend your budget
e)Provide deep insight into the effectiveness of your content mix - ANSWER-e)Provide deep insight into
the effectiveness of your content mix
Which Of The Following Is NOT A Type Of Influencer?
a)Industry
b)Content creator
c)Attorney
d)Local
e)Celebrity - ANSWER-c)Attorney
True Or False? It's Necessary To Conduct A Social Media Audit Every 2-3 Years. - ANSWER-False
What Is A Social Media Audit?
a)A hard look at the data from all your social accounts and the social conversations about your brand and
your competitors
b)A method to direct your audience in all channels to the best way they can have a conversation with
you
, c)A way to reach your customers and prospects in unprecedented ways, with greater reach and more
specific targeting than ever before
d)A tool to look for unhappy customers of a competitor and reach out with an offer to help, thus
generating leads - ANSWER-a)A hard look at the data from all your social accounts and the social
conversations about your brand and your competitors
Fill In The Blank: "Facebook Ads Is Great For Targeting Based On _______, While Google Ads Targets
Based On Your Audience's ________.
a)buyer stage; interests
b)problems; ideas
c)interests; intent - ANSWER-c)interests; intent
In What Stage Of The Buyer's Journey Would An Advertisement For A Free Trial Of Your Product Be Most
Appropriate?
a)Consideration stage
b)Decision stage
c)Awareness stage
d)Evaluation stage - ANSWER-b)Decision stage
True Or False? It's Always Better To Target Your Ads Towards As Broad A Group Of People As Possible. -
ANSWER-False
Which Of The Following Would Not Contribute To Ad Fatigue?
a)Using the same image on your ad for over a month
