SOCIAL MEDIA CERTIFICATION (ADD) EXAM NEWEST COMPLETE QUESTIONS AND CORRECT DETAILED
ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+
Dixie's Dress Shoppe runs an ad campaign on Facebook for two weeks in hopes that viewers will
purchase more dresses on its website. In this scenario, which of the following actions would be a
conversion?
A. A person clicks a link on one of the ads
B. A person follows a link on one of the ads to Dixie's website and then adds a dress to the online
shopping cart
C. A person follows a link on one of the ads to Dixie's website and then purchases a dress from the
website
D. A person follows Dixie's Dress Shoppe on Instagram after seeing a Facebook ad - ANSWER-C. A person
follows a link on one of the ads to Dixie's website and then purchases a dress from the website
A social media influencer is ________.
A. Someone with a relatively large following on social media who uses it to exert influence in his or her
area of expertise
B. Anyone who uses social media to increase his or her followers
C. Someone who enjoys using social media and shares both organic and paid content on a regular basis
D. Someone who has at least 100,000 followers on a social media platform - ANSWER-A. Someone with a
relatively large following on social media who uses it to exert influence in his or her area of expertise
Which of the following best describes social media reach?
A. The number of countries in which customers have reacted to a company's social media activity
B. The number of people who have been exposed to a company's social media activity
C. The number of people within a target market who have interacted with a company's social media
activity
D. The number of people who follow a company's social media account - ANSWER-B. The number of
people who have been exposed to a company's social media activity
Tentree & Co. is running a Facebook ad campaign that requires it to pay a certain amount every time
someone clicks on one of its ads. Which of the following is Tentree & Co. using?
,A. CPM
B. PPC
C. CPC
D. CPA - ANSWER-C. CPC
In terms of marketing, what does CPM stand for?
A. Customer per minute
B. Custom pricing mechanism
C. Cost per mile
D. Cost Per Million - ANSWER-C. cost per mile
Dr. Tom's decides to run a Facebook ad campaign for its vegan, sulfate-free moisturizers. It targets ads
toward single women who make around $35,000 a year and interact with health and wellness pages.
What method is Dr. Tom's using to ensure it reaches its desired audience?
A. exact targeting
B. segmentation
C. organic targeting
D. influencer targeting - ANSWER-A. exact targeting
________ is the time between the start and completion of a specific campaign.
A. lead time
B. conversion rate
C. lead rate
D. conversion time - ANSWER-A. lead time
Prince & Caputo has crafted several blog posts about men's fashion. It wants to increase brand
awareness, so it decides to run an ad campaign on Facebook to promote these blog posts. Which of the
following is Prince & Caputo using?
A. Organic media marketing
B. User-generated content
, C. Paid social media advertising
D. earned media - ANSWER-C. Paid social media advertising
A company must have a ________ account before it can create ads on Snapchat.
A. snapchat business
B. snapchat premium
C. Snapchat Marketing & Advertising
D. Snapchat Ads Manager - ANSWER-D. Snapchat Ads Manager
Snapchat was the first ________ application.
A. photo-sharing
B. video-sharing
C. data-deleting
D. instant messaging - ANSWER-C. data-deleting
If Tana pays for fake views on YouTube to outsmart its search engine, which of the following is she doing?
A. Running a YouTube ad campaign
B. black hat marketing
C. Building brand awareness via bumper ads
D. influencer marketing - ANSWER-B. black hat marketing
True or False: The top ranking factor of the YouTube algorithm is the number of views a video has.
A. true
B. false - ANSWER-B. false
If Motocross Central wants to increase awareness via video, which of the following types of Twitter ad
campaigns should Motocross Central run?
A. awareness
B. video iews
ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+
Dixie's Dress Shoppe runs an ad campaign on Facebook for two weeks in hopes that viewers will
purchase more dresses on its website. In this scenario, which of the following actions would be a
conversion?
A. A person clicks a link on one of the ads
B. A person follows a link on one of the ads to Dixie's website and then adds a dress to the online
shopping cart
C. A person follows a link on one of the ads to Dixie's website and then purchases a dress from the
website
D. A person follows Dixie's Dress Shoppe on Instagram after seeing a Facebook ad - ANSWER-C. A person
follows a link on one of the ads to Dixie's website and then purchases a dress from the website
A social media influencer is ________.
A. Someone with a relatively large following on social media who uses it to exert influence in his or her
area of expertise
B. Anyone who uses social media to increase his or her followers
C. Someone who enjoys using social media and shares both organic and paid content on a regular basis
D. Someone who has at least 100,000 followers on a social media platform - ANSWER-A. Someone with a
relatively large following on social media who uses it to exert influence in his or her area of expertise
Which of the following best describes social media reach?
A. The number of countries in which customers have reacted to a company's social media activity
B. The number of people who have been exposed to a company's social media activity
C. The number of people within a target market who have interacted with a company's social media
activity
D. The number of people who follow a company's social media account - ANSWER-B. The number of
people who have been exposed to a company's social media activity
Tentree & Co. is running a Facebook ad campaign that requires it to pay a certain amount every time
someone clicks on one of its ads. Which of the following is Tentree & Co. using?
,A. CPM
B. PPC
C. CPC
D. CPA - ANSWER-C. CPC
In terms of marketing, what does CPM stand for?
A. Customer per minute
B. Custom pricing mechanism
C. Cost per mile
D. Cost Per Million - ANSWER-C. cost per mile
Dr. Tom's decides to run a Facebook ad campaign for its vegan, sulfate-free moisturizers. It targets ads
toward single women who make around $35,000 a year and interact with health and wellness pages.
What method is Dr. Tom's using to ensure it reaches its desired audience?
A. exact targeting
B. segmentation
C. organic targeting
D. influencer targeting - ANSWER-A. exact targeting
________ is the time between the start and completion of a specific campaign.
A. lead time
B. conversion rate
C. lead rate
D. conversion time - ANSWER-A. lead time
Prince & Caputo has crafted several blog posts about men's fashion. It wants to increase brand
awareness, so it decides to run an ad campaign on Facebook to promote these blog posts. Which of the
following is Prince & Caputo using?
A. Organic media marketing
B. User-generated content
, C. Paid social media advertising
D. earned media - ANSWER-C. Paid social media advertising
A company must have a ________ account before it can create ads on Snapchat.
A. snapchat business
B. snapchat premium
C. Snapchat Marketing & Advertising
D. Snapchat Ads Manager - ANSWER-D. Snapchat Ads Manager
Snapchat was the first ________ application.
A. photo-sharing
B. video-sharing
C. data-deleting
D. instant messaging - ANSWER-C. data-deleting
If Tana pays for fake views on YouTube to outsmart its search engine, which of the following is she doing?
A. Running a YouTube ad campaign
B. black hat marketing
C. Building brand awareness via bumper ads
D. influencer marketing - ANSWER-B. black hat marketing
True or False: The top ranking factor of the YouTube algorithm is the number of views a video has.
A. true
B. false - ANSWER-B. false
If Motocross Central wants to increase awareness via video, which of the following types of Twitter ad
campaigns should Motocross Central run?
A. awareness
B. video iews
