QUESTIONS - GOVERNANCE AND BUSINESS
2026
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Terms in this set (59)
The primary task of c) Bring about voluntary exchanges of values
marketing is to
a) Bring about involuntary
exchanges of values
b) Attract new advertisers
c) Bring about voluntary
exchanges of values
d) Advertise new and
existing services
,The CEO of a 125-bed b) Prioritize market segments and heavily promote to
hospital realizes that her key groups
hospital is surrounded by
three similar institutions
and determines that her
institution has no
competitive advantage.
Which of the following
strategies should she
pursue?
a) Target many market
segments based on
demographics
b) Prioritize market
segments and heavily
promote to key groups
c) Advertise broadly to
increase general
awareness
d) Recruit more physicians
to admit to the institution
The objective of a) Prevention
maintenance and repair
services si ot keep the
facility and its equipment
operating like new. This
goal is best achieved by
emphasizing:
a) Prevention
b) Efficiency
c) Productivity
d) Safety
,Ahealthcare facility can b) Devoting most of its efforts to the development of
best meet its social and efficient operational practices
economic goals by:
a) Developing a realistic
and coordinated
approach to long-range
planning
b) Devoting most of its
efforts to the
development of efficient
operational practices
c) Having a good public
relations team that will
focus on the facility's
image in the community
d) Providing al
reimbursable services
desired by the community
, When contracting for d) There is competition between several suppliers
services, an organization with proven performance and reputation
typically finds the best
value when:
a) The organization
creates an internal auditor
position to oversee the
service
b) A board member
negotiates for discounted
services
c) The organization alows
the prospective supplier
to develop the contractual
service expectations
d) There is competition
between several suppliers
with proven performance
and reputation