Board Query 1 Questions and Answers for FINAL COMP XM EXAM
1. Chester's Elite product Cute has an awareness of 72%. Chester's Cute product manager for the Elite
segment is determined to have more awareness for Cute than Andrews' Elite product Able. She knows that
the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third
million adds another 5%. She also knows one-third of Cute's existing awareness is lost every year.
Assuming that Able's awareness stays the same next year (77%), out of the promotion budgets below,
what is the minimum Chester's Elite product manager should spend in promotion to earn more awareness
than Andrews' Able product?
Select: 1
Nothin
g
1M
3M
2M
2. Brat is a product of the Baldwin company which is primarily in the Nano segment, but is also sold in
another segment. Baldwin starts to create their sales forecast by assuming all policies (R&D, Marketing,
and Production) for all competitors are equal this year over last. For this question assume that all 699 of
units of Brat are sold in the Nano segment. If the competitive environment remains unchanged what will be
the Brat product’s demand next year (in 000’s)?
Select: 1
1594
699
797
748
3. Select all of the following statements that are true four years from now, in the year 2021.Select: 2
The Elite segment will demand 5,867 thousand
units
The Nano segment will demand 5,402 thousand
units
The Core segment will demand 9,768 thousand
units
The Thrift segment will demand 7,738 thousand
units
1. Chester's Elite product Cute has an awareness of 72%. Chester's Cute product manager for the Elite
segment is determined to have more awareness for Cute than Andrews' Elite product Able. She knows that
the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third
million adds another 5%. She also knows one-third of Cute's existing awareness is lost every year.
Assuming that Able's awareness stays the same next year (77%), out of the promotion budgets below,
what is the minimum Chester's Elite product manager should spend in promotion to earn more awareness
than Andrews' Able product?
Select: 1
Nothin
g
1M
3M
2M
2. Brat is a product of the Baldwin company which is primarily in the Nano segment, but is also sold in
another segment. Baldwin starts to create their sales forecast by assuming all policies (R&D, Marketing,
and Production) for all competitors are equal this year over last. For this question assume that all 699 of
units of Brat are sold in the Nano segment. If the competitive environment remains unchanged what will be
the Brat product’s demand next year (in 000’s)?
Select: 1
1594
699
797
748
3. Select all of the following statements that are true four years from now, in the year 2021.Select: 2
The Elite segment will demand 5,867 thousand
units
The Nano segment will demand 5,402 thousand
units
The Core segment will demand 9,768 thousand
units
The Thrift segment will demand 7,738 thousand
units
