1
EXAM
MARKETING CAREER CLUSTER
THE MARKETING CAREER CLUSTER EXAM IS USED FOR THE FOLLOWING
EVENTS:
APPAREL AND ACCESSORIES MARKETING SERIES AAM AUTOMOTIVE
SERVICES MARKETING SERIES ASM BUSINESS SERVICES MARKETING SERIES
BSM
BUYING AND MERCHANDISING TEAM DECISION MAKING BTDM
FOOD MARKETING SERIES FMS
INTEGRATED MARKETING CAMPAIGN–EVENT IMCE INTEGRATED
MARKETING CAMPAIGN–PRODUCT IMCP INTEGRATED MARKETING
CAMPAIGN–SERVICE IMCS MARKETING COMMUNICATIONS SERIES MCS
MARKETING MANAGEMENT TEAM DECISION MAKING MTDM
PROFESSIONAL SELLING PSE
RETAIL MERCHANDISING SERIES RMS
SPORTS AND ENTERTAINMENT MARKETING SERIES SEM
SPORTS AND ENTERTAINMENT MARKETING TEAM DECISION MAKING STDM
ANSWER KEY PROVIDED
,
,1. How can researchers protect the integrity of the marketing information they collect?
A. By interpreting it correctly
B. By organizing it logically
C. By publishing it openly
D. By reviewing it frequently
2. Which of the following statements is an example of a measure of central tendency:
A. Twelve members of the community swim team are 15 years old.
B. The average U.S. male buys frozen pizza four times every 30 days.
C. Morrow County gasoline taxes have increased 15% in 6 months.
D. The distance between point A and point B is 55 kilometers.
3. The EFG Company verifies that its customers would like to receive promotional
information digitally. This is an example of
A. online cookies.
B. instant messaging.
C. unsolicited junk mail.
D. opt-in email.
4. Daily tasks that affect your appearance, such as dental care, showering, and applying
deodorant, are an important aspect of your
A. diet and nutrition.
B. posture and confidence.
C. professional wardrobe.
D. personal hygiene routine.
5. Businesses usually maintain customer sales records that contain information about
the
A. types of products being purchased.
B. suppliers that provide the goods.
C. discounts offered by manufacturers.
D. cost of paying commissioned salespeople.
6. If you do not keep up with the balance of your checking account, you might
A. have your identity stolen.
B. prevent fraudulent charges.
C. challenge the bank's authority.
D. incur fees and penalties.
7. What best describes the goal of amplified word-of-mouth promotion?
, Test 1283 MARKETING CLUSTER EXAM 2
A. Encouraging customers to provide both positive and negative feedback
B. Improving the quality of goods and services the business offers
C. Providing information to activists to share with others
D. Building loyal relationships with the customers
EXAM
MARKETING CAREER CLUSTER
THE MARKETING CAREER CLUSTER EXAM IS USED FOR THE FOLLOWING
EVENTS:
APPAREL AND ACCESSORIES MARKETING SERIES AAM AUTOMOTIVE
SERVICES MARKETING SERIES ASM BUSINESS SERVICES MARKETING SERIES
BSM
BUYING AND MERCHANDISING TEAM DECISION MAKING BTDM
FOOD MARKETING SERIES FMS
INTEGRATED MARKETING CAMPAIGN–EVENT IMCE INTEGRATED
MARKETING CAMPAIGN–PRODUCT IMCP INTEGRATED MARKETING
CAMPAIGN–SERVICE IMCS MARKETING COMMUNICATIONS SERIES MCS
MARKETING MANAGEMENT TEAM DECISION MAKING MTDM
PROFESSIONAL SELLING PSE
RETAIL MERCHANDISING SERIES RMS
SPORTS AND ENTERTAINMENT MARKETING SERIES SEM
SPORTS AND ENTERTAINMENT MARKETING TEAM DECISION MAKING STDM
ANSWER KEY PROVIDED
,
,1. How can researchers protect the integrity of the marketing information they collect?
A. By interpreting it correctly
B. By organizing it logically
C. By publishing it openly
D. By reviewing it frequently
2. Which of the following statements is an example of a measure of central tendency:
A. Twelve members of the community swim team are 15 years old.
B. The average U.S. male buys frozen pizza four times every 30 days.
C. Morrow County gasoline taxes have increased 15% in 6 months.
D. The distance between point A and point B is 55 kilometers.
3. The EFG Company verifies that its customers would like to receive promotional
information digitally. This is an example of
A. online cookies.
B. instant messaging.
C. unsolicited junk mail.
D. opt-in email.
4. Daily tasks that affect your appearance, such as dental care, showering, and applying
deodorant, are an important aspect of your
A. diet and nutrition.
B. posture and confidence.
C. professional wardrobe.
D. personal hygiene routine.
5. Businesses usually maintain customer sales records that contain information about
the
A. types of products being purchased.
B. suppliers that provide the goods.
C. discounts offered by manufacturers.
D. cost of paying commissioned salespeople.
6. If you do not keep up with the balance of your checking account, you might
A. have your identity stolen.
B. prevent fraudulent charges.
C. challenge the bank's authority.
D. incur fees and penalties.
7. What best describes the goal of amplified word-of-mouth promotion?
, Test 1283 MARKETING CLUSTER EXAM 2
A. Encouraging customers to provide both positive and negative feedback
B. Improving the quality of goods and services the business offers
C. Providing information to activists to share with others
D. Building loyal relationships with the customers
