MKTG 352 FINAL PREP QUESTIONS & ANSWERS
Consider the following series of data:
365,122,244,244,244,365,365,445,445,589,789,900. By just looking at the data, and
without doing any calculations, which of the following statements can you say is
FALSE? - Answer -The variance of the data is 0
Bostonian Shoes wants to describe the market served by its competitors. For this
purpose, Bostonian Shoes purchased a lengthy industry report that includes statistics
and detailed information on shoe companies and the markets they serve for the past 5
years. Bostonian thus used ________________ to solve its problem. - Answer -
Descriptive research and secondary data
Quantitative research consists of - Answer -descriptive and causal research
The people who dine in Mexican Grill are generally from two neighborhoods,
Neighborhood A and Neighborhood B. The manager of Mexican Grill wants to know
whether he should only send advertising flyers to people living in Neighborhood A. The
reason is that he feels that the people in Neighborhood A may be willing to spend more
on dining in Mexican Grill than people in Neighborhood B, and thus he could focus on
advertising on the more profitable market and save costs by not sending flyers to
Neighborhood B. Assume, the manager of the Mexican Grill decided to compare
neighborhoods A and B in terms of their willingness to spend on food provided by the
Mexican Grill. The manger decided to conduct a survey study. In the survey, he asked
"How much are you willing to spend on a meal in Mexican Grill per person? $
_________". 18 people from Neighborhood A and 18 people from neighborhood B
answered the survey. The average willi - Answer -two sample sample t-test
Ideally, one should use mode as a measure of central tendency for a variable on
interval measure. - Answer -FALSE
A Hotel owner wishes to understand the demographic profile/composition of its present
customers. Which type of research do you think would be most appropriate? - Answer -
Descriptive Research
Data collected through observation can be - Answer -Both Primary and Secondary
Obtaining unique cookie ID for each user in the control and the treatment group was not
critical for the success of the A/B testing experiment conducted by RocketFuel -
Answer -False
Sony wants to know the extent to which demand of playstation4 will change if Sony
decides to increase the price of PlayStation4 by $30. Identify the type of research you
will conduct in this situation? - Answer -Causal
, In the RocketFuel case, TaskaBella Inc wanted small sized control group to - Answer -
Both: to avoid the lost opportunity to convert potential customers, and save money
Choose the correct statement about P-value? - Answer -P-value alone cannot be used
for hypotheses testing.
The A/B testing conducted by RocketFuel for TaskaBella Inc is a field experiment -
Answer -true
The extent to which quantitative data are spread out or bunched together can be
represented by which of the following? - Answer -standard deviation
Dr. Haws is studying the impact of changing the price of gasoline on an individual's
driving patterns. In this study, which variable is the dependent variable? - Answer -
Individual's driving patterns
Range is a measure of dispersion for a variable on a Nominal scale - Answer -false
Exploratory research can involve each of the following except - Answer -experiments
Which of the following methods could be used to assess cause and effect relationship
when randomization is not feasible? - Answer -Difference in Differences
A researcher is conducting an experiment to investigate how having larger brand logos
on a shirt impact the price consumers are willing to pay for it. To do this, the researcher
created two shirts: one with larger brand logo and the other with smaller brand logo
while keeping the color and the material same for both the shirts . Hence, in this case
the color and the material of the shirts are: - Answer -Control variables
ABC bread seeks to evaluate a new package design for its bread. Accordingly, ABC
designed a study in which it exposed 100 undergraduate students (non customers) to
old package design and another 100 undergraduate students (non customers) to the
new package design. ABC then measured the preference of the two sets of students
and it turns out that preference for the new package is higher than the preference for old
package. Based on these findings, ABC decided to adopt new package for its bread. -
Answer -this study is low on both internal and external validity
After collecting data, a researcher saw that there were a few extreme values in her data
set for one variable. For this variable, the researcher can confidently interpret its Mean.
- Answer -false
Consider the following two statements: 1. A potential cost of marketing research is that
it increases the time it takes to make the decision. 2. Managers should conduct
marketing research studies for every decision problem they face. Which statement(s)
is(are) false? - Answer -only 2
Consider the following series of data:
365,122,244,244,244,365,365,445,445,589,789,900. By just looking at the data, and
without doing any calculations, which of the following statements can you say is
FALSE? - Answer -The variance of the data is 0
Bostonian Shoes wants to describe the market served by its competitors. For this
purpose, Bostonian Shoes purchased a lengthy industry report that includes statistics
and detailed information on shoe companies and the markets they serve for the past 5
years. Bostonian thus used ________________ to solve its problem. - Answer -
Descriptive research and secondary data
Quantitative research consists of - Answer -descriptive and causal research
The people who dine in Mexican Grill are generally from two neighborhoods,
Neighborhood A and Neighborhood B. The manager of Mexican Grill wants to know
whether he should only send advertising flyers to people living in Neighborhood A. The
reason is that he feels that the people in Neighborhood A may be willing to spend more
on dining in Mexican Grill than people in Neighborhood B, and thus he could focus on
advertising on the more profitable market and save costs by not sending flyers to
Neighborhood B. Assume, the manager of the Mexican Grill decided to compare
neighborhoods A and B in terms of their willingness to spend on food provided by the
Mexican Grill. The manger decided to conduct a survey study. In the survey, he asked
"How much are you willing to spend on a meal in Mexican Grill per person? $
_________". 18 people from Neighborhood A and 18 people from neighborhood B
answered the survey. The average willi - Answer -two sample sample t-test
Ideally, one should use mode as a measure of central tendency for a variable on
interval measure. - Answer -FALSE
A Hotel owner wishes to understand the demographic profile/composition of its present
customers. Which type of research do you think would be most appropriate? - Answer -
Descriptive Research
Data collected through observation can be - Answer -Both Primary and Secondary
Obtaining unique cookie ID for each user in the control and the treatment group was not
critical for the success of the A/B testing experiment conducted by RocketFuel -
Answer -False
Sony wants to know the extent to which demand of playstation4 will change if Sony
decides to increase the price of PlayStation4 by $30. Identify the type of research you
will conduct in this situation? - Answer -Causal
, In the RocketFuel case, TaskaBella Inc wanted small sized control group to - Answer -
Both: to avoid the lost opportunity to convert potential customers, and save money
Choose the correct statement about P-value? - Answer -P-value alone cannot be used
for hypotheses testing.
The A/B testing conducted by RocketFuel for TaskaBella Inc is a field experiment -
Answer -true
The extent to which quantitative data are spread out or bunched together can be
represented by which of the following? - Answer -standard deviation
Dr. Haws is studying the impact of changing the price of gasoline on an individual's
driving patterns. In this study, which variable is the dependent variable? - Answer -
Individual's driving patterns
Range is a measure of dispersion for a variable on a Nominal scale - Answer -false
Exploratory research can involve each of the following except - Answer -experiments
Which of the following methods could be used to assess cause and effect relationship
when randomization is not feasible? - Answer -Difference in Differences
A researcher is conducting an experiment to investigate how having larger brand logos
on a shirt impact the price consumers are willing to pay for it. To do this, the researcher
created two shirts: one with larger brand logo and the other with smaller brand logo
while keeping the color and the material same for both the shirts . Hence, in this case
the color and the material of the shirts are: - Answer -Control variables
ABC bread seeks to evaluate a new package design for its bread. Accordingly, ABC
designed a study in which it exposed 100 undergraduate students (non customers) to
old package design and another 100 undergraduate students (non customers) to the
new package design. ABC then measured the preference of the two sets of students
and it turns out that preference for the new package is higher than the preference for old
package. Based on these findings, ABC decided to adopt new package for its bread. -
Answer -this study is low on both internal and external validity
After collecting data, a researcher saw that there were a few extreme values in her data
set for one variable. For this variable, the researcher can confidently interpret its Mean.
- Answer -false
Consider the following two statements: 1. A potential cost of marketing research is that
it increases the time it takes to make the decision. 2. Managers should conduct
marketing research studies for every decision problem they face. Which statement(s)
is(are) false? - Answer -only 2
