Emerging Markets in
International Business
Opportunities, Challenges &
Strategic Approaches
Latest Updated 2025–2026
Understanding Emerging Markets: Opportunities, Challenges, and Strategies in International Business
Advanced economies
Post-industrial countries with high per capita income, competitive industries, and developed
commercial infrastructure
Developing economies
Low-income countries characterised by limited industrialisation and stagnant economies
Emerging market economies
First coined in 1981 by a World Bank economist to describe the equity, bond, or currency markets in
developing countries with strong growth potential
Emerging economies
Primarily located in East/South Asia, Eastern Europe, Latin America; characterised by rapidly growing
living standards and middle class with consumption power
E20
New heavyweights of the world economy; seven Asian countries represent 70% of the E20 GDP
GDP (PPP)
Grew by 7.4% between 1995-2015