AC 2.2 WRITE UP MODEL
WJEC LEVEL 3 APPLIED DIPLOMA IN
CRIMINOLOGY
Summary: Criminology Unit 1 – AC 2.2
Evaluate the Effectiveness of Media Used in Campaigns for Change
Campaigns for change aim to raise awareness, influence public opinion, and encourage
action on social or criminal justice issues. The effectiveness of a campaign is heavily
influenced by the type of media used. Two key forms of media commonly used in campaigns
for change are blogs and social networking platforms. Each has strengths and weaknesses
in terms of accessibility, reach, engagement, and impact.
Blogs