MGT 6311 FINAL EXAM QUESTIONS
WITH 100% CORRECT ANSWERS
\Q\.Youtube Stats - ANSWER-✔- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
\Q\.Most common videos - ANSWER-✔- Explainers
- Product Demos
- How-Tos
- Testimonials
\Q\.Video Stats - ANSWER-✔>4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
,\Q\.Video Views - ANSWER-✔A video is considered a view on Facebook if it runs for at least 3
seconds
\Q\.Impact on Video on email - ANSWER-✔Including video in email increase consumer
engagement and has an overall positive impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
\Q\.Impact of Video on Websites - ANSWER-✔Video has a roughly 100% increase in conversion
rates
\Q\.Online Video Stats - ANSWER-✔- online videos will account for 80% of all consumer web
traffic by 2020
- 83% of consumers indicate they're willing to share videos they like with their friends and peers
- 85% of the US internet audience watches videos online.
\Q\.Business goals for using online video - ANSWER-✔- Communication
- Sales
- Lead Generation
- Customer Service
,- Promotion
\Q\.Customer preference/behaviors - ANSWER-✔- 2/3 consumers prefer watching explainer
videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through their
mobile devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
\Q\.Video Content Tips - ANSWER-✔- Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
\Q\.Onsite Video - ANSWER-✔Onsite videos are a use of videos on an organizations website
\Q\.Online Video - ANSWER-✔Online videos are videos residing on a third-party site such as
YouTube
\Q\.Benefits of Onsite Video - ANSWER-✔- Make Website Stickier: makes customers spend
more time on our site
, - Capture Customer/Prospect Attention: help pull the customer deeper into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a product in action
- Build product/service interest: Seeing and hearing a person talk can be a more engaging
process
- Entice Conversion/Purchase: help the influence of conversion or purchase
\Q\.Onsite Video Best Practices - ANSWER-✔- Providing Control: make it easy for users to
control the video
- Context: think about the overall context to the video and potentially use text, music, imagery
and so forth to further enhance the video
- Highlights: make it very easy for users to understand the topic or topics and the length of the
video
- Ease of Dissemination: make it super easy for viewers to share our videos
\Q\.VSEO (Video Search Engine Optimization) Components - ANSWER-✔- Keyword Relevance:
we want to consider the best keywords to use that correlate with our videos
- Title: specify a title for the video
WITH 100% CORRECT ANSWERS
\Q\.Youtube Stats - ANSWER-✔- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
\Q\.Most common videos - ANSWER-✔- Explainers
- Product Demos
- How-Tos
- Testimonials
\Q\.Video Stats - ANSWER-✔>4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
,\Q\.Video Views - ANSWER-✔A video is considered a view on Facebook if it runs for at least 3
seconds
\Q\.Impact on Video on email - ANSWER-✔Including video in email increase consumer
engagement and has an overall positive impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
\Q\.Impact of Video on Websites - ANSWER-✔Video has a roughly 100% increase in conversion
rates
\Q\.Online Video Stats - ANSWER-✔- online videos will account for 80% of all consumer web
traffic by 2020
- 83% of consumers indicate they're willing to share videos they like with their friends and peers
- 85% of the US internet audience watches videos online.
\Q\.Business goals for using online video - ANSWER-✔- Communication
- Sales
- Lead Generation
- Customer Service
,- Promotion
\Q\.Customer preference/behaviors - ANSWER-✔- 2/3 consumers prefer watching explainer
videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through their
mobile devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
\Q\.Video Content Tips - ANSWER-✔- Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
\Q\.Onsite Video - ANSWER-✔Onsite videos are a use of videos on an organizations website
\Q\.Online Video - ANSWER-✔Online videos are videos residing on a third-party site such as
YouTube
\Q\.Benefits of Onsite Video - ANSWER-✔- Make Website Stickier: makes customers spend
more time on our site
, - Capture Customer/Prospect Attention: help pull the customer deeper into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a product in action
- Build product/service interest: Seeing and hearing a person talk can be a more engaging
process
- Entice Conversion/Purchase: help the influence of conversion or purchase
\Q\.Onsite Video Best Practices - ANSWER-✔- Providing Control: make it easy for users to
control the video
- Context: think about the overall context to the video and potentially use text, music, imagery
and so forth to further enhance the video
- Highlights: make it very easy for users to understand the topic or topics and the length of the
video
- Ease of Dissemination: make it super easy for viewers to share our videos
\Q\.VSEO (Video Search Engine Optimization) Components - ANSWER-✔- Keyword Relevance:
we want to consider the best keywords to use that correlate with our videos
- Title: specify a title for the video
