MGT 6311 - FINAL EXAM STUDY
GUIDE
YouTube is the ____ most visited site on the internet - Correct Answers -2nd
_____ of all adults use YouTube - Correct Answers -74% or roughly 3/4
____% of B2B decision makers use YouTube to research purchase - Correct Answers -
51%
___% of all videos published are _______ long - Correct Answers -56%; less than 2
minutes
4 most common video types - Correct Answers -1. Explainers
2. Product Demos
3. How-To
4. Testimonials
___% of Facebook videos are watched without ___________ - Correct Answers -85%;
Sound
____ million users visit FB video platform every day - Correct Answers -75
___% of IG users watch buy a product from a video ad - Correct Answers -72
___% view rate from LinkedIn video campaigns - Correct Answers -82
A view is considered a view on FB when _____________________ - Correct Answers -
it runs for at least 3 seconds
When marketers include the word video in email subject line - Correct Answers -A. open
rates increase by 19%
B. CTR increase by 65%
C. unsubscribes decrease by 26%
D. All of the Above
When a marketer includes a video in an email, CTR increases _____% - Correct
Answers -200-300
, Generally, including videos have a roughly ____% increase on CVR - Correct Answers -
100
___% of all consumer web traffic will be videos - Correct Answers -80
___% of consumers indicate that they're willing to share videos with their friends and
peers - Correct Answers -83
___% of the US internet audience watches online videos - Correct Answers -85
Business Goal for Using Online Video - Correct Answers -Communication - powerful
medium, building trust, establishing credibility
Sales - lower barriers to purchasing online
Lead Generation - promote offline sales transactions
Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
___% of consumers would prefer watching a video to solve product related problems as
opposed to dealing with a person - Correct Answers -68
___% of millennials find video helpful for comparison shopping - Correct Answers -74
___% of consumers state that video increases the chance they'll purchase a product via
mobile - Correct Answers -40
Video Content Tips - Correct Answers -1. Capture attention early
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
Onsite Video - Correct Answers -Use of video on company's website instead of
YouTube, Social Media
Why Onsite Video? - Correct Answers -Make website stickier - stay longer
Capture customer attention
Create buzz
Disseminate information more clearly
Build product/service interaction with a human interaction
Entice conversion/purchase
Best Practices for Onsite Video - Correct Answers -Providing Control - Stop, Pause,
Rewing, etc.
Context - Consider using text
Highlights - Display video topics, duration, etc.
Ease of Dissemination - ease to share
GUIDE
YouTube is the ____ most visited site on the internet - Correct Answers -2nd
_____ of all adults use YouTube - Correct Answers -74% or roughly 3/4
____% of B2B decision makers use YouTube to research purchase - Correct Answers -
51%
___% of all videos published are _______ long - Correct Answers -56%; less than 2
minutes
4 most common video types - Correct Answers -1. Explainers
2. Product Demos
3. How-To
4. Testimonials
___% of Facebook videos are watched without ___________ - Correct Answers -85%;
Sound
____ million users visit FB video platform every day - Correct Answers -75
___% of IG users watch buy a product from a video ad - Correct Answers -72
___% view rate from LinkedIn video campaigns - Correct Answers -82
A view is considered a view on FB when _____________________ - Correct Answers -
it runs for at least 3 seconds
When marketers include the word video in email subject line - Correct Answers -A. open
rates increase by 19%
B. CTR increase by 65%
C. unsubscribes decrease by 26%
D. All of the Above
When a marketer includes a video in an email, CTR increases _____% - Correct
Answers -200-300
, Generally, including videos have a roughly ____% increase on CVR - Correct Answers -
100
___% of all consumer web traffic will be videos - Correct Answers -80
___% of consumers indicate that they're willing to share videos with their friends and
peers - Correct Answers -83
___% of the US internet audience watches online videos - Correct Answers -85
Business Goal for Using Online Video - Correct Answers -Communication - powerful
medium, building trust, establishing credibility
Sales - lower barriers to purchasing online
Lead Generation - promote offline sales transactions
Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
___% of consumers would prefer watching a video to solve product related problems as
opposed to dealing with a person - Correct Answers -68
___% of millennials find video helpful for comparison shopping - Correct Answers -74
___% of consumers state that video increases the chance they'll purchase a product via
mobile - Correct Answers -40
Video Content Tips - Correct Answers -1. Capture attention early
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
Onsite Video - Correct Answers -Use of video on company's website instead of
YouTube, Social Media
Why Onsite Video? - Correct Answers -Make website stickier - stay longer
Capture customer attention
Create buzz
Disseminate information more clearly
Build product/service interaction with a human interaction
Entice conversion/purchase
Best Practices for Onsite Video - Correct Answers -Providing Control - Stop, Pause,
Rewing, etc.
Context - Consider using text
Highlights - Display video topics, duration, etc.
Ease of Dissemination - ease to share
