HFT 2254 - Quiz 7 questions well
answered graded A+
What is the purpose of cold calling? - correct answer ✔✔To qualify prospects
Assume that you are reading a STAR report about a hotel that you manage. What does a RevPAR
index of 85 indicate? - correct answer ✔✔Your RevPAR is lower than that of your competitors.
How is a sales and marketing team best evaluated by a hotel's general manager? - correct
answer ✔✔By improvement in objective evaluation measurements
What is true about transient travelers? - correct answer ✔✔They are individual travelers
What does a STAR report evaluate? - correct answer ✔✔A hotel's sales and marketing team's
results in relation to those of other hotels
In the lodging industry, what is the meaning of the term "room mix"? - correct answer ✔✔The
ratio of different room types in a hotel
What is per diem? - correct answer ✔✔A fixed amount paid for a guest's daily travel expense
Which of the following is a demand generator? - correct answer ✔✔A college's graduation
weekend occurring near a hotel
What is the name for the difference between the original number of rooms requested by a
group and that group's lower-than-requested actual room pick-up? - correct answer
✔✔Attrition
answered graded A+
What is the purpose of cold calling? - correct answer ✔✔To qualify prospects
Assume that you are reading a STAR report about a hotel that you manage. What does a RevPAR
index of 85 indicate? - correct answer ✔✔Your RevPAR is lower than that of your competitors.
How is a sales and marketing team best evaluated by a hotel's general manager? - correct
answer ✔✔By improvement in objective evaluation measurements
What is true about transient travelers? - correct answer ✔✔They are individual travelers
What does a STAR report evaluate? - correct answer ✔✔A hotel's sales and marketing team's
results in relation to those of other hotels
In the lodging industry, what is the meaning of the term "room mix"? - correct answer ✔✔The
ratio of different room types in a hotel
What is per diem? - correct answer ✔✔A fixed amount paid for a guest's daily travel expense
Which of the following is a demand generator? - correct answer ✔✔A college's graduation
weekend occurring near a hotel
What is the name for the difference between the original number of rooms requested by a
group and that group's lower-than-requested actual room pick-up? - correct answer
✔✔Attrition
